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Marketing Director

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Tbwa ChiatDay Inc Full time
Job Description

This is a fully remote role to be based in Malaysia. We will prioritize candidates who are based in Malaysia and do not require a work visa sponsorship.

In this role, you will lead product vertical(s) in driving sustainable business growth through developing long-term growth strategies and short-term impactful customer acquisition campaigns.

You will work closely with the marketing, commercial, and product teams to ensure achievement of revenue targets for assigned verticals or products.

The ideal candidate will have a strong understanding of media mix, digital marketing, and CRM concepts, as well as excellent analytical skills and the ability to adapt quickly to a fast-paced start-up environment.

Responsibilities
  • Lead product marketing strategies to build awareness and drive sustained growth and/or reinforce SingSaver's leadership for the product vertical(s)
  • Develop and execute go-to-market strategies to acquire new customers and applications or purchases
  • Manage campaign & project timelines and provide regular reporting on performance, budget spend, and ROI