Marketing Communications Professional
3 days ago
We are Public Mutual Berhad, a trusted financial services provider dedicated to helping individuals achieve their long-term goals. As we continue to grow and evolve, we need a Creative Copywriter who can help us tell our story and connect with our audience.
About the Role:
We are seeking a highly skilled and experienced copywriter to join our marketing team. As a Creative Copywriter, you will be responsible for developing and implementing effective copywriting strategies to drive business results and enhance our brand reputation.
Key Responsibilities:
- To write compelling copy for various marketing materials, including website content, social media posts, and advertising campaigns.
- To conduct research and stay up-to-date on industry trends and developments to inform copywriting decisions.
- To collaborate with cross-functional teams to ensure alignment and consistency across all marketing efforts.
- To analyze data and metrics to measure the effectiveness of copy and make data-driven recommendations for improvement.
Requirements:
- Degree in marketing/communications/journalism or related field.
- Minimum 2 years of relevant experience as a copywriter or in a related field.
- Possesses exceptional writing and editing skills, with a strong command of English.
- Possesses strong analytical skills and ability to interpret data and metrics.
- Familiarity with SEO principles and best practices is an added advantage.
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