Go To Market Strategist

5 days ago


Petaling Jaya, Selangor, Malaysia Avature Full time

L'Oréal is a global leader in the beauty industry, committed to providing innovative solutions that meet the evolving needs of our customers. As a Go To Market Strategist, you'll be at the forefront of this effort, driving business growth through effective trade activation strategies.

Your primary responsibility will be to develop and implement trade promotional plans that align with our overall business objectives. This involves working closely with internal stakeholders to ensure seamless execution and maximizing the potential of each promotion.

To succeed in this role, you'll need excellent strategic thinking and problem-solving skills, with the ability to navigate complex stakeholder relationships and prioritize competing demands. Your expertise in marketing and trade activation will enable you to drive business growth while maintaining brand integrity.

Key Objectives:

  • Develop and implement trade promotional plans that drive business growth
  • Collaborate with internal stakeholders to ensure seamless execution of trade plans
  • Analyze data to optimize trade promotion effectiveness and inform future activations
  • Maintain strong relationships with key retailers to ensure timely execution of trade plans

Requirements:

  • Minimum 4 years of experience in FMCG or Beauty Industry
  • Excellent strategic thinking and problem-solving skills
  • Strong analytical and communication skills
  • Ability to prioritize tasks and manage multiple projects
  • Marketing expertise with a focus on trade activation and shopper insights


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