Digital Marketing Strategist
2 weeks ago
We are seeking a seasoned Digital Marketing Strategist to spearhead the development and execution of innovative content marketing strategies that amplify brand awareness, engage our target audience, and drive lead generation.
This pivotal role involves collaborating closely with the Head of Marketing Operations to craft a comprehensive content strategy, aligning with the organization's objectives and goals.
Your Key Responsibilities:
• Develop and execute a cutting-edge content marketing strategy, encompassing blog posts, articles, social media, videos, infographics, case studies, and whitepapers, all tailored to our target audience's preferences and needs.
• Manage the content calendar for all brands, ensuring timely delivery of content that meets deadlines and complements marketing campaigns.
• Conduct exhaustive research on industry trends, competitor content strategies, and target audience insights to identify opportunities for differentiation and innovation.
• Partner with cross-functional teams, including marketing, design, and product, to guarantee content alignment with brand guidelines and supports overall marketing initiatives.
• Optimize content for SEO, incorporating relevant keywords and best practices to enhance organic search rankings and website traffic.
• Monitor and analyze content performance metrics using tools like Google Analytics to gain valuable insights and make data-driven recommendations for improvement.
Requirements:
• Advanced/Graduate Diploma in Marketing, Advertising & Design, Mass Communications, or Media.
• Proven experience in Digital Marketing, SEO, Media Marketing, and Copywriting, with a minimum of 3 to 5 years in a related field.
Bonus Points For:
• Strong interpersonal and relationship management skills.
• Creative thinker, storyteller, problem solver, and detail-oriented professional.
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