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Storytelling Lead

2 weeks ago

Petaling Jaya, Selangor, Malaysia BLWN Sdn Bhd Full time

This role requires a highly skilled Senior Strategist to lead the development of marketing strategies that drive business growth. You'll work closely with creative teams to create engaging brand narratives, develop go-to-market strategies, and craft compelling creative proposals for client pitches.

Your responsibilities will include leading the strategy development for new business pitches, conducting market and competitor analysis, and working closely with creative, digital, and account teams to develop holistic marketing plans. You'll also be responsible for shaping brand strategies, including brand positioning, messaging frameworks, and tone of voice.

Key Responsibilities:
  • Pitch & Proposal Development:
    • Develop comprehensive pitch proposals that align with client objectives.
    • Analyze market trends and competitor activity to inform pitch strategies.
    • Work closely with creative teams to develop strategic storytelling and presentation materials.
  • Brand Strategy & Positioning:
    • Develop and refine brand strategies, including brand positioning, messaging frameworks, and tone of voice.
    • Conduct brand audits, market research, and consumer insights analysis to identify opportunities.
    • Create brand playbooks and guidelines for consistent execution across touchpoints.
    • Develop comprehensive go-to-market (GTM) plans, outlining marketing channels, campaign roadmaps, and execution strategies.
    Video Strategy, Storyboarding & Production:
    • Develop video marketing strategies that align with brand goals and storytelling principles.
    • Create video storyboards, scripting outlines, and production briefs for content such as brand videos, social media campaigns, and corporate films.
    • Oversee video production, ensuring high-quality output.
    • Manage timelines, budgets, and deliverables for video projects.

You'll partner with account leads to align strategies with client goals and expectations. Present insights, strategies, and proposals to clients with clarity and confidence.

Requirements:
  • 3+ years of experience in strategy, brand consulting, or a related marketing role.
  • Proven track record in developing pitch proposals, brand strategies, and GTM plans.
  • Strong storytelling and presentation skills.
  • Excellent writing skills.
  • A strategic thinker who can translate data and insights into actionable marketing plans.
  • Ability to collaborate across teams and drive projects from strategy to execution.

At BLWN Sdn Bhd, you'll have the opportunity to shape brand narratives and drive meaningful impact.

Benefits:
  • Medical insurance coverage is provided for confirmed employees.
  • Potential for annual bonus entitlements based on company overall performance and individual performance.