Marketing Campaign Optimization Expert

4 days ago


Subang Jaya, Selangor, Malaysia MEDICOS Full time

The Marketing Campaign Optimization Expert role at MEDICOS involves driving online sales and growth through effective ad buying and performance management. You will analyze data, explore new digital tools, and optimize online store performance.

Key Responsibilities
  • Ad Campaign Planning and Execution
    • Plan and execute META Ads to maximize conversions and ROAS.
    • Analyze performance data from Shopify and Google Analytics to refine strategies.
    • Support video production by proposing content ideas based on data insights.
  • E-commerce Strategy Development
    • Develop and implement e-commerce strategies to drive sales and growth.
    • Oversee the online store, ensuring efficient ad spend and sales growth.
    • Monitor digital health metrics using Shopify analytics and Google Analytics.
  • Digital Marketing Innovation
    • Explore new digital marketing tools and automation platforms to improve acquisition and retention.
    • Stay updated with industry trends and algorithm changes, advising on new opportunities.


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