Lifecycle Marketing Expert

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia BID Operations Full time

The Lifecycle Marketing Expert position at BID Operations requires a seasoned professional with expertise in customer lifecycle marketing.

Key Responsibilities:

This role involves working closely with the Lifecycle team to assist in the delivery of the TMGM lifecycle strategy for our global audience.

Responsibilities:

  • Manage lifecycle/CRM campaigns end-to-end using below-the-line channels, including email, website, platform, and push notifications.
  • Develop advanced client journeys within the Salesforce/Hubspot marketing system using sophisticated segmentation, multiple communications, event triggers, and reporting.
  • Support the broader Marketing team and other key business units in executing streamlined customer-centric product, operational, and legal communications.
  • Identify opportunities to segment clients and deliver highly personalised communications to the right person at the right time, utilising customer-centric best practices and data-driven insights.
  • Conduct regular campaign A/B and control group testing to optimise campaign performance.
  • Report on the performance of campaigns to key internal stakeholders and suggest improvements.
  • Provide insights-led reporting and recommendations to optimise lifecycle/CRM campaigns.
  • Educate the wider marketing team and organisation on best practices and the benefits of lifecycle-led strategies.

What We Offer:

  • Rewarding career development with regional exposure.
  • Continuous team-building activities.
  • Festive seasons and monthly birthday celebrations.
  • Medical, dental, optical, and gym benefits, along with various types of leave.
  • Young, vibrant, and open work culture.


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