Senior Marketing Strategist

2 weeks ago

Klang, Selangor, Malaysia FUJIFILM Full time

At FUJIFILM, we're seeking a highly skilled Senior Marketing Strategist to join our Electronic Imaging Department. This role is crucial in driving product awareness and market penetration through comprehensive marketing strategies.

Key Responsibilities:
  1. Cross-Functional Collaboration: Work closely with the product development team to understand product features, benefits, and unique selling points.
  2. Market Research: Conduct market segmentation analysis to tailor messaging for different target audiences.
  3. Pricing Strategy: Conduct thorough pricing research to ensure competitive positioning and profitability.
  4. Marketing Campaign Execution: Oversee the end-to-end execution of marketing campaigns, ensuring alignment with brand guidelines and messaging.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 3-5 years of related experience in the industry, with passion in imaging and video industry.
  • Proven experience in product marketing, with a strong background in pricing strategy.
  • Exceptional project management and organizational skills.

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