Creative Campaign Designer
3 days ago
The Design and Marketing Manager will oversee the development and implementation of Astra Family's visual identity and marketing strategy. Key responsibilities include:
Key Areas of Responsibility:- Brand Strategy and Design:
- Develop and maintain a cohesive visual identity for Astra Family.
- Design and update branding materials, including packaging and in-store signage.
- Create and enforce brand guidelines for use across all marketing and promotional activities.
- Creative Content Development:
- Design promotional materials such as flyers, brochures, banners, and posters for both digital and print formats.
- Collaborate with the marketing team to create compelling campaigns that align with the brand's strategy.
- Develop creative concepts for marketing initiatives, including seasonal promotions and product launches.
- Social Media and Digital Management:
- Manage and create content for Astra Family's social media platforms, including Instagram, Facebook, and TikTok.
- Design engaging posts, stories, ads, and other digital content that resonates with the target audience.
- Monitor social media trends and digital marketing analytics to adapt content strategies.
- Photography and Videography:
- Capture high-quality photographs and videos of products, events, and in-store experiences.
- Edit and produce video content for social media, the website, and in-store displays.
- Coordinate photo and video shoots to deliver polished final assets.
- Marketing Campaign Coordination:
- Work closely with the marketing team to plan and execute marketing campaigns.
- Design in-store displays, digital signage, and point-of-sale materials.
- Coordinate with external vendors and partners to ensure timely and quality delivery of marketing assets.
- Creative Innovation:
- Stay updated on the latest design trends, tools, and technologies.
- Experiment with new design concepts, formats, and platforms to improve the brand's visual appeal.
- Gather feedback on creative assets from customer experiences and iterate on designs to optimize performance.
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