Creative Campaign Designer

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Astra Family Full time
Responsibilities:

The Design and Marketing Manager will oversee the development and implementation of Astra Family's visual identity and marketing strategy. Key responsibilities include:

Key Areas of Responsibility:
  1. Brand Strategy and Design:
    • Develop and maintain a cohesive visual identity for Astra Family.
    • Design and update branding materials, including packaging and in-store signage.
    • Create and enforce brand guidelines for use across all marketing and promotional activities.
  2. Creative Content Development:
    • Design promotional materials such as flyers, brochures, banners, and posters for both digital and print formats.
    • Collaborate with the marketing team to create compelling campaigns that align with the brand's strategy.
    • Develop creative concepts for marketing initiatives, including seasonal promotions and product launches.
  3. Social Media and Digital Management:
    • Manage and create content for Astra Family's social media platforms, including Instagram, Facebook, and TikTok.
    • Design engaging posts, stories, ads, and other digital content that resonates with the target audience.
    • Monitor social media trends and digital marketing analytics to adapt content strategies.
  4. Photography and Videography:
    • Capture high-quality photographs and videos of products, events, and in-store experiences.
    • Edit and produce video content for social media, the website, and in-store displays.
    • Coordinate photo and video shoots to deliver polished final assets.
  5. Marketing Campaign Coordination:
    • Work closely with the marketing team to plan and execute marketing campaigns.
    • Design in-store displays, digital signage, and point-of-sale materials.
    • Coordinate with external vendors and partners to ensure timely and quality delivery of marketing assets.
  6. Creative Innovation:
    • Stay updated on the latest design trends, tools, and technologies.
    • Experiment with new design concepts, formats, and platforms to improve the brand's visual appeal.
    • Gather feedback on creative assets from customer experiences and iterate on designs to optimize performance.


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