Chief Marketing Strategist
4 days ago
Zurich 56 Company Ltd is a leading financial services provider with a strong presence in the market.
We are committed to delivering innovative solutions that meet the evolving needs of our customers.
Job DescriptionThe Senior Manager, Marketing & Proposition will be responsible for driving the performance of a major proposition or a portfolio of propositions with various degrees of complexity.
- Supports the Head of Proposition Management in setting and monitoring principles for specific Business Units and corporate propositions governance.
- Drives the performance of a major proposition or a portfolio of propositions with various degrees of complexity.
- Accountable for the proposition success in the marketplace.
- Recommends the strategy, develops and implements plans based on prioritized proposition development opportunities. Typically assigned to a Business Division, Region or Customer Segment.
Global:
- Execute proposition oversight frameworks and ensure compliance with relevant Business Unit policies and guidelines.
- Review the product development pipeline in line with Business Unit framework.
- Provide feedback to local businesses on adequate proposition governance.
- Assist in assessing whether propositions require Business Unit approval.
- Ensure effective proposition development and management.
- Review and challenge proposition developments in respect of risks, guarantees, suitability and other key areas in the Business Unit proposition framework.
- Provide ad hoc expertise on technical product design and pricing matters.
- Monitor product profitability through the Profitability Review.
Local:
- Execute proposition oversight frameworks and ensure compliance with relevant Business Unit policies and guidelines.
- Provide input to shaping the product development pipeline process in line with BUR requirements & key product KPIs.
- Provide input to defining for adequate proposition governance.
- Provide proposition relevant input to the Business Unit Reviews.
- Define, monitor and communicate relevant policies and guidelines through ZRP, TZW, intranet and other communication tools.
- Ensure effective proposition development and management.
- Review and challenge product submissions in respect of commercial positioning, technical product design including pricing and suitability.
- Provide ad hoc expertise on technical product design and pricing matters.
- Monitor product profitability through the Profitability Review.
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