Chief Marketing Strategist

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Zurich 56 Company Ltd Full time
Company Overview

Zurich 56 Company Ltd is a leading financial services provider with a strong presence in the market.

We are committed to delivering innovative solutions that meet the evolving needs of our customers.

Job Description

The Senior Manager, Marketing & Proposition will be responsible for driving the performance of a major proposition or a portfolio of propositions with various degrees of complexity.

  • Supports the Head of Proposition Management in setting and monitoring principles for specific Business Units and corporate propositions governance.
  • Drives the performance of a major proposition or a portfolio of propositions with various degrees of complexity.
  • Accountable for the proposition success in the marketplace.
  • Recommends the strategy, develops and implements plans based on prioritized proposition development opportunities. Typically assigned to a Business Division, Region or Customer Segment.
Key Responsibilities

Global:

  • Execute proposition oversight frameworks and ensure compliance with relevant Business Unit policies and guidelines.
  • Review the product development pipeline in line with Business Unit framework.
  • Provide feedback to local businesses on adequate proposition governance.
  • Assist in assessing whether propositions require Business Unit approval.
  • Ensure effective proposition development and management.
  • Review and challenge proposition developments in respect of risks, guarantees, suitability and other key areas in the Business Unit proposition framework.
  • Provide ad hoc expertise on technical product design and pricing matters.
  • Monitor product profitability through the Profitability Review.

Local:

  • Execute proposition oversight frameworks and ensure compliance with relevant Business Unit policies and guidelines.
  • Provide input to shaping the product development pipeline process in line with BUR requirements & key product KPIs.
  • Provide input to defining for adequate proposition governance.
  • Provide proposition relevant input to the Business Unit Reviews.
  • Define, monitor and communicate relevant policies and guidelines through ZRP, TZW, intranet and other communication tools.
  • Ensure effective proposition development and management.
  • Review and challenge product submissions in respect of commercial positioning, technical product design including pricing and suitability.
  • Provide ad hoc expertise on technical product design and pricing matters.
  • Monitor product profitability through the Profitability Review.


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