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Paid Advertising Strategist

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia 2x Full time
About the Role

As a PPC Strategist at 2X Marketing, you will have the opportunity to develop and execute search engine marketing campaigns that drive business growth and success. This role requires strong analytical and problem-solving skills, as well as the ability to work independently and collaboratively as part of a team.

Responsibilities
  • Develop and implement customized search marketing strategy plans based on client needs.
  • Monitor and adjust bids to meet client goals and objectives.
  • Create comprehensive search marketing campaigns, including keyword selection and ad copy development.
  • Implement conversion tracking and remarketing tags to enhance campaign performance.
  • Optimize and A/B test multiple ongoing PPC campaigns to ensure optimal performance.
  • BUILD NEGATIVE KEYWORD LISTS TO FURTHER ADVANCE CAMPAIGN PERFORMANCE BASED ON CLIENT GOALS
  • Design and execute social media advertising campaigns and strategies across major platforms.
  • IDentify UNIQUE APPROACHES TO OWNED, EARNED, AND PAID SOCIAL MEDIA IMPRESSIONS.
  • Adjust social platform budget allocation based on specific metrics and KPIs.
  • Produce and summarize campaign performance reports.
Requirements
  • Certification in Google Adwords and Google Analytics is a plus.
  • Demonstrated proficiency in Google AdWords.
  • Bachelor's degree.
  • History of managing and prioritizing daily budget across multiple accounts/campaigns.
  • Experience with AdWords Editor.
  • Experience and proficiency in Web Analytics tools (Google Analytics).
  • Strong analytical and reporting skills.
  • Ability to extract concise and meaningful learnings from vast data points.
  • Results-driven with a passion for problem-solving.
  • Able to prioritize and strategize based on company and client goals.
  • Eager to learn and driven to succeed.
  • Meticulous and optimistic.