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Senior Category Lead
2 weeks ago
We are Reckitt, a global team united by our purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
As our new Senior Trade Marketing Manager, you will take the lead in creating impactful strategies that boost our sales and market presence. With you on our team, our leading brands will shine in stores, engaging our customers and driving demand.
You will collaborate across marketing, sales and e-commerce departments to define and execute category-specific strategies. Your expertise with the 4Ps will carve out innovative paths for our category strategies, embodying the brand vision within marketplaces.
About the roleIn this dynamic, fast-paced environment, cross-functional teams are encouraged to collaborate to achieve success. You will translate brand strategies into dynamic customer marketing plans, creating a strong presence in stores.
Your responsibilities will include driving the development of consumer and channel insights through thoughtful research, informing our category strategies. You will also lead annual planning, using your deep understanding of business goals to craft compelling channel strategies.
Owning new product launches, you will oversee sales materials and in-market implementation of the 4Ps. This is an excellent opportunity to shape market trends, become a brand envoy in our partner stores, and set the stage for others to bring your strategies to life.
