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Senior Marketing Manager

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia ZALORA Group Full time

About the Role

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We are seeking a talented Regional Senior Marketing Executive (Account Management) to drive the growth of our ZALORA Advertising Platform (ZAP). This role involves close collaboration with both internal and external stakeholders at ZALORA to enhance our advertising initiatives.

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Key Responsibilities

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  • Manage and grow key marketing accounts within ZALORA, collaborating with the commercial team to ensure account growth.
  • Build and nurture relationships with key brands across the Southeast Asia market.
  • Expand our advertising client base by promoting innovative marketing solutions to brands, sellers, and agencies.
  • Prepare and deliver compelling pitch decks for brand meetings and internal presentations.
  • Plan, coordinate, and execute strategic cross-market campaigns, ensuring seamless collaboration with internal and external stakeholders.
  • Lead and manage ZAP projects, ensuring they align with brand strategies and deliver impactful results.
  • Explore potential new ad solutions to drive incremental revenue and enhance the ZAP offering.
  • Update the annual ZAP calendar and manage cross-market brand launches.
  • Collaborate with ZALORA stakeholders to implement impactful campaigns.
  • Create and analyze reports to evaluate the performance of ZAP campaigns and brand launches.
  • Assist with ad hoc tasks, including creating ZAP contracts and invoices.
  • Provide internal feedback from clients to enhance ZAP Advertising Solutions and improve user experience.