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Digital Campaign Coordinator

3 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full time

Business Overview:

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Businesslist aims to provide cutting-edge solutions that meet the dynamic needs of our customers. Our dedicated team is committed to delivering exceptional experiences through customized marketing strategies.

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About the Job:

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We are looking for a seasoned Crm Manager to lead our email marketing initiatives. The ideal candidate will have extensive experience in email marketing and CRM management, with a focus on Klaviyo or similar platforms.

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Key Responsibilities:

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  2. Design and execute targeted email campaigns using Klaviyo, ensuring alignment with brand values and customer needs.

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  3. Develop and refine email flows (welcome series, post-purchase emails, abandoned cart, re-engagement) to automate customer journeys and boost conversions.

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  4. Regularly conduct A/B testing on subject lines, content, CTAs, and sending times to enhance email performance.

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  5. Monitor key email metrics (open rates, click-through rates, conversion rates, revenue) to assess campaign success and inform data-driven decisions.

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  6. Build relationships with customers across their lifecycle, from initial purchase to brand loyalty.

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  7. Guarantee all email marketing campaigns adhere to relevant regulations (GDPR, CAN-SPAM) and follow best practices.

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    2. The successful candidate should possess expertise in segmentation, automation, A/B testing, and email campaign performance analysis.

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    3. Effective communication and copywriting skills are vital for crafting compelling email content.

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    4. Excellent analytical skills with the ability to make data-driven decisions are necessary for optimizing email campaigns.

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    5. Familiarity with e-commerce platforms (e.g., Shopify) is beneficial.

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    6. Basic knowledge of HTML/CSS for email customization is advantageous.

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What's in it for You:

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  • An energetic and dynamic work environment.

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  • Ongoing learning and career development opportunities.

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  • A flexible work arrangement with supportive leadership.

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Your Next Step:

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Please submit your application by following the instructions provided.