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PR Campaign Manager
3 weeks ago
Servicing a variety of clients under the agency.
Act as an agency liaison to maintain and champion relationships with clients, media, and industry partners.
Work collaboratively with the team to gain understanding of the clients' image, ideals, and goals to meet the needs of the client.
Provide a consistent, professional client experience. Manage expectations throughout the relationship and provide consistent and timely communication.
Cultivate and establish new relationships with media, potential clients, and industry partners.
Work collaboratively with project leaders to develop and execute feature stories, product placement, editorial reporting, and internal strategy to achieve clients' goals.
Manage press coverage and media relations for clients.
Engage in continual research on current and relevant areas of lifestyle/general interest, weekly and digital media based on each clients' business.
Manage and lead interns, when applicable.
Requirements1–2 years of experience in public relations (agency background preferred).
Experience with corporate clients and/or crisis communications is a plus.
Strong writing skills, particularly in drafting press materials.
Proficiency in English and Bahasa Malaysia (spoken and written).
Established network with key media, especially general news desks and business desks.
Confident in media pitching and maintaining strong journalist relationships.
Able to work in a fast-paced environment and manage multiple tasks under tight deadlines.
Detail-oriented with excellent organisational skills.
Familiarity with media monitoring tools and reporting processes.