Digital Marketing Director
6 days ago
About Hunters International Sdn Bhd
Hunters International Sdn Bhd is a renowned international clothing retailer, excelling in designing durable apparel that consistently thrives through various trend cycles and seasons. Our simple, basics-inspired clothing has been a staple in the industry, making us a trusted name among fashion enthusiasts.
Job Summary
We are seeking a highly skilled Digital Marketing Manager to lead our digital marketing team and oversee all paid and owned digital channels, including display, social media, performance marketing, affiliate marketing. As a key member of our team, you will be responsible for developing and implementing digital marketing strategies to increase brand awareness, drive traffic, generate leads, and boost sales.
Key Responsibilities
- Develop Channel Strategy: Create and align channel KPIs with local stakeholders and global headquarters.
- Lead Digital Marketing Team: Oversee all paid and owned digital channels, including display, social media, performance marketing, affiliate marketing.
- Develop Digital Marketing Strategies: Increase brand awareness, drive traffic, generate leads, and boost sales.
- Collaborate with E-Commerce Department: Grow the digital business strategically.
- Support Campaign Planning and Execution: SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Collaborate with Global Digital Marketing Team: Localize digital marketing initiatives.
- Analyze Campaign Performance: Provide campaign performance analysis and recommendations to optimize ROAS and identify opportunities for improvement.
- Optimize Online Marketing Strategies: Develop and optimize cost and budget of online marketing strategies.
- Market Data Analysis: Analyze marketing data to assess performance and identify areas for improvement.
- Vendor Partnerships: Collaborate with agencies and other vendor partners.
- Industry Knowledge: Stay up to date with industry best practices and upskill knowledge and capabilities of the team.
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