Digital Marketing Director

6 days ago


Petaling Jaya, Selangor, Malaysia Hunters International Sdn Bhd Full time

About Hunters International Sdn Bhd

Hunters International Sdn Bhd is a renowned international clothing retailer, excelling in designing durable apparel that consistently thrives through various trend cycles and seasons. Our simple, basics-inspired clothing has been a staple in the industry, making us a trusted name among fashion enthusiasts.

Job Summary

We are seeking a highly skilled Digital Marketing Manager to lead our digital marketing team and oversee all paid and owned digital channels, including display, social media, performance marketing, affiliate marketing. As a key member of our team, you will be responsible for developing and implementing digital marketing strategies to increase brand awareness, drive traffic, generate leads, and boost sales.

Key Responsibilities

  1. Develop Channel Strategy: Create and align channel KPIs with local stakeholders and global headquarters.
  2. Lead Digital Marketing Team: Oversee all paid and owned digital channels, including display, social media, performance marketing, affiliate marketing.
  3. Develop Digital Marketing Strategies: Increase brand awareness, drive traffic, generate leads, and boost sales.
  4. Collaborate with E-Commerce Department: Grow the digital business strategically.
  5. Support Campaign Planning and Execution: SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  6. Collaborate with Global Digital Marketing Team: Localize digital marketing initiatives.
  7. Analyze Campaign Performance: Provide campaign performance analysis and recommendations to optimize ROAS and identify opportunities for improvement.
  8. Optimize Online Marketing Strategies: Develop and optimize cost and budget of online marketing strategies.
  9. Market Data Analysis: Analyze marketing data to assess performance and identify areas for improvement.
  10. Vendor Partnerships: Collaborate with agencies and other vendor partners.
  11. Industry Knowledge: Stay up to date with industry best practices and upskill knowledge and capabilities of the team.


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