Digital Marketing Strategist

2 weeks ago

Petaling Jaya, Selangor, Malaysia Hive Marketing Sdn Bhd Full time

Hive Marketing Sdn Bhd is a leading O2O marketing partner with a rich history dating back to 1994. With a strong focus on digital marketing, we provide a unique blend of traditional sales and marketing services combined with cutting-edge digital solutions.

The Role

As a Digital Account Executive, you will be responsible for managing and executing digital marketing strategies and campaigns for our clients. This role involves maintaining strong client relationships, coordinating between internal teams, and ensuring the successful delivery of digital solutions aligned with client goals.

Key Responsibilities:
  • Client Relationship Management:
    • Act as the primary point of contact for assigned clients, ensuring clear communication and understanding of client needs and expectations.
    • Develop and maintain strong, lasting relationships with clients through regular touchpoints and updates.
    • Attend client meetings, provide progress reports, and ensure client satisfaction throughout the project lifecycle.
  • Campaign Management & Strategy Execution:
    • Assist in the development of digital marketing strategies in collaboration with internal teams such as creative, social media, and content teams.
    • Manage the execution of digital campaigns, including social media, email marketing, SEM, SEO, and display advertising.
    • Oversee timelines, budgets, and resource allocation to ensure campaigns are delivered on time and within budget.
  • Coordination with Internal Teams:
    • Collaborate with creative, design, and technical teams to deliver campaign assets, ensuring they meet client objectives and brand guidelines.
    • Ensure smooth workflow and communication between clients and internal teams to achieve optimal results.
  • Performance Monitoring & Reporting:
    • Monitor and analyze digital campaign performance, using tools like Google Analytics, Facebook Insights, and other relevant platforms.
    • Prepare detailed reports on campaign performance, KPIs, and ROI for clients, providing actionable insights and recommendations for future campaigns.
  • Market & Industry Trends Analysis:
    • Stay updated with the latest digital marketing trends, tools, and industry developments.
    • Proactively suggest new ideas and innovations to clients, helping them stay ahead of their competition in the digital space.
Ideal Profile
  • A Bachelor's degree in Marketing, Communications, Business, or a related field.
  • A minimum of 1-2 years of experience in digital marketing, client servicing, or account management in an agency environment.
  • Hands-on experience in managing digital campaigns across social media, search, and display networks.
Skills:
  • Excellent communication and presentation skills, both written and verbal.
  • A strong understanding of digital marketing channels, tools, and analytics.
  • The ability to manage multiple clients and campaigns simultaneously, prioritizing tasks efficiently.
  • Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, and reporting platforms.
Personal Traits:
  • Strong problem-solving skills with a client-centric approach.
  • A high attention to detail and the ability to work under pressure to meet deadlines.
  • A team player with a proactive, positive attitude and strong work ethic.
What's on Offer?
  • Continuous learning and professional development opportunities.
  • A diverse portfolio of clients.
  • A dynamic work environment that fosters creativity and innovation.

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