Marketing Director

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Glanbia Performance Nutrition (GPN) Full time

About This Role

Glanbia Performance Nutrition (GPN) is seeking a Senior Marketing Specialist for Glanbia Performance Nutrition to join our dynamic marketing team. As a Senior Marketing Specialist, you will play a critical role in developing and executing marketing strategies that drive brand growth and customer engagement.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies that drive brand growth and customer engagement.
  • Support new product launches and campaigns, focusing on storytelling, paid and owned media, influencers, gym partnerships, in-store activations, and more.
  • Monitor competitor activities and provide actionable insights on competitive threats and opportunities, ensuring our brand remains relevant and differentiated.
  • Collaborate with the commercial team to drive point of sale initiatives, focusing on in-store branding, promotions, and display optimization to influence purchase.
  • Analyze performance data from campaigns and activations to identify areas for improvement. Use insights to refine messaging, creative assets, and targeting strategies for higher engagement and conversion.

Required Skills and Qualifications

  • Degree holder in Business, Marketing, Management, Finance, Economics, or Commerce.
  • At least 6-7 years of consumer brand marketing experience within the FMCG industry, preferably in the sports category.
  • Proficient in Microsoft Excel and PowerPoint.
  • Excellent presentation, negotiation, and cross-functional collaboration abilities.
  • Self-motivated with a strong sense of accountability and ownership.


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