APAC Marketing Lead
2 days ago
We are seeking an experienced marketing professional to join our team as a Senior Marketing Communications Specialist in the APAC region. As a member of the LPS Marketing Team, you will be responsible for developing and executing marketing strategies to drive growth and revenue in the region.
Your primary focus will be on creating and implementing multi-channel marketing campaigns that drive demand generation across social media, paid ads, and content marketing. You will work closely with cross-functional teams to ensure alignment with organizational objectives and develop messaging that resonates with our target audience.
Campaign Management:
- Develop and execute multi-channel marketing campaigns that drive demand generation across social media, paid ads, and content marketing.
- Achieve campaign objectives, KPIs, and timelines that align with our business goals.
- Dive into data-driven insights to monitor and optimize campaign performance through A/B testing and segmentation.
- Collaborate with creative minds to develop messaging and deliver assets on time.
KOL Collaborations:
- Partner with influential Key Opinion Leaders (KOLs) to create authentic content that resonates with a wider audience.
- Harness the power of influencer marketing to amplify our brand's voice.
Events and Webinars:
- Organize engaging virtual or in-person launch events, webinars, and workshops to showcase our products and connect with potential customers.
- Be the face of Sartorius at local trade shows and industry events, increasing visibility and networking with key stakeholders.
Performance Analytics and Reporting:
- Track and analyze campaign performance metrics, providing insights and actionable recommendations.
- Generate post-campaign reports, highlighting ROI, successes, and areas for improvement.
- Stay ahead of the curve by driving innovation in campaign strategies and keeping up with industry trends.
Stakeholder Collaboration:
- Collaborate closely with global marketing, regional sales, and marketing colleagues to ensure campaigns align with organizational objectives.
- Work hand-in-hand with external vendors, agencies, and partners to deliver top-notch campaign assets and initiatives.
- Be the go-to person for resolving operational challenges related to campaigns.
Marketing Operations Management:
- Develop and maintain efficient marketing workflows for consistency and scalability across campaigns.
- Manage marketing technology stacks, including CRM systems, automation tools, and analytics platforms.
- Ensure data accuracy and compliance with regulatory standards like GDPR.
- Collaborate with cross-functional teams to align marketing strategies with operational goals.
Qualifications/Skills:
- Bachelor's degree in Marketing, Business Administration, Science, or a related field.
- At least 5 years of experience in marketing operations, campaign management, or a similar role.
- Proficiency with marketing tools and platforms like Salesforce, Marketo, Asana, Google Analytics, and Tableau.
- Savvy with video content creation/editing software (Adobe Premier Pro preferred).
- Knowledge of digital marketing channels, including social media, SEO, SEM, and email marketing.
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