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Brand Development Manager

2 weeks ago

Johor Bahru, Johor, Malaysia Jobstreet Malaysia Full time

Take your career to the next level with this exciting opportunity

Job Summary

As a Brand Development Manager, you will play a crucial role in driving business growth through strategic marketing initiatives.

About the Job

The successful candidate will be responsible for market research planning, product development, sales channel strategy, pricing, advertising, and sales capacity management.

Key Responsibilities
  • Conduct market research to inform product development and marketing strategies
  • Prioritize new product development based on market trends and customer feedback
  • Select and manage sales channels, ensuring alignment with company goals
  • Develop pricing strategies that balance revenue goals with market conditions
  • Manage advertising campaigns to drive consumer awareness and influence behavior

Required Qualifications

  • Bachelor's degree in Business Administration or Marketing
  • At least 8 years of experience in retail sales, international brand marketing, public relations, sales promotion, or retail operations
  • Fluent in English and Mandarin (additional languages are a plus)
  • Motivated, energetic, focused, committed, and a fast learner