Marketing Strategist
2 days ago
Pentavite Malaysia Sdn Bhd seeks a talented Marketing Strategist to develop and execute trade marketing strategies that enhance brand visibility and performance.
Responsibilities:- Develop Trade Marketing Strategies: Create and implement comprehensive trade marketing plans that drive business growth and improve brand presence in retail stores.
- In-Store Promotions: Plan and execute eye-catching in-store promotions, point-of-sale materials, and product displays to engage customers and increase sales.
- Licensing and Outlet Collaboration: Work closely with licensing and outlet teams to ensure brand consistency and adherence to promotional guidelines.
- Sell-Out Strategies: Develop and implement winning in-store activities to drive sell-out and meet sales targets.
- Marketing Materials: Collaborate with designers and creative teams to produce high-quality marketing materials that support trade marketing efforts.
- Outlet Improvement: Work with the operation team to identify opportunities for improvement and implement go-to-market plans that boost brand presence and sales.
- Branding and Display Concepts: Collaborate with the brand marketing team to develop impactful branding materials and display concepts for retail stores and outlet activations.
- Cross-Collaboration: Work with internal teams to develop and execute related marketing campaigns that drive business results.
- Product and Merchandise Guides: Develop and maintain product and merchandise guides or planograms for in-store displays to ensure consistent brand presentation.
- Data Analysis: Analyze sales data and market trends to optimize trade marketing activities and improve business outcomes.
- Budget Management: Manage trade marketing budgets effectively to ensure cost-efficient execution of campaigns.
- Diploma/Degree in Marketing/Business/related studies with at least 2 years' experience in a similar role in marketing, advertising, or digital communications.
- Ability in data analysis and market research.
- Excellent communication and problem-solving skills.
- Self-starter, self-motivated, and passionate about marketing.
- Detail-oriented, open-minded, and have consistent follow-through.
- Excellent verbal and written communication skills in Chinese, English, and BM.
- Willingness to work within a fast-paced environment and travel for work as required.
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