Marketing Activations Specialist

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Tapestry, Inc. Full time

At Tapestry, Inc., we are committed to stretching what's possible. As a key member of our marketing team, you will play a crucial role in planning and executing integrated marketing activation and PR plans that drive brand awareness and customer acquisition.

This is an exciting opportunity for a skilled marketing professional to join our team and contribute to the success of Coach, a global fashion house with a rich history and inclusive spirit.

The successful individual will leverage their proficiency in Marketing to execute marketing plans and strategies, implement measurement strategies, analyze quantitative data, and identify new opportunities to continuously improve marketing strategies. They will also collaborate with other business units to ensure marketing initiatives align with overall brand goals and objectives.

  • Develop and execute integrated marketing campaigns to increase brand awareness and drive customer acquisition.
  • Collaborate with cross-functional teams to develop and execute marketing plans that meet marketing and commercial objectives.
  • Analyze data to inform marketing decisions and measure campaign effectiveness.
  • Stay up-to-date with industry trends and best practices to continuously improve marketing strategies.


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