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Performance Marketing Lead

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Master Concept International Limited Full time
About the Role

We are seeking a skilled Performance Marketing Lead to join our team at Master Concept International Limited. In this role, you will be responsible for designing and implementing multi-channel demand generation strategies to drive lead growth and revenue.

Key Responsibilities
  1. Develop and execute comprehensive demand generation campaigns aligned with business objectives, leveraging data-driven insights to inform strategy.
  2. Build and manage lead generation programs across various digital channels including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
  3. Conduct market research and competitor analysis to identify opportunities for growth and improvement, informing demand generation strategies and tactics.
  4. Create engaging and compelling content for various digital platforms to support demand generation efforts, including blog posts, social media posts, and email newsletters.
  5. Utilize marketing automation tools to optimize lead nurturing and scoring processes, ensuring seamless handoffs to sales teams and improving overall lead quality.
  6. Analyze campaign performance metrics and provide actionable insights to improve ROI and inform future marketing strategies, using data to drive decision-making.