Marketing Executive

2 weeks ago

Kuala Lumpur, Malaysia 沪上阿姨(上海)实业股份有限公司 Full time

1. In line with the company's overall strategy, collaborate with superior leaders to formulate the annual/quarterly/monthly communication strategies for the regional market. Plan and implement marketing activities in the Western region according to the plan, and complete activity tracking and review.
- 2. Implement national marketing projects, new product launches, marketing events and other market - related activities in the region.
- 3. Independently write activity planning proposals, plan the implementation process of online and offline activities, prepare and promote activities in the early stage. Continuously follow up on the activity results, summarize and review through activity data, publicity exposure conversion, so as to optimize and improve ROI.
- 4. Develop cross - industry/ cross - border cooperation, and explore national - level cooperative alliance resources.
- 5. Be responsible for market research in the region, including the analysis of industry development trends and competitors' dynamics, the strengths and weaknesses of competitors and the company's products. Regularly provide reports on competitor information, product analysis or recommendations, etc., to provide a reference basis for the company's decision - making.
- 6. Support the opening of new stores in the region, and use resource packages to guide and accelerate regional expansion.

**Job Requirements**
- 1. Bachelor's degree or above. Have a certain in - depth understanding of the FMCG or tea - beverage industry. Experience in the tea - beverage or catering chain industry is preferred.
- 2. Have more than 3 years of relevant marketing or brand work experience. Be familiar with the operation methods of various media. Those with experience in planning and organizing large - scale marketing activities are preferred.
- 3. Have overall planning ability, strong communication and teamwork skills, high market sensitivity, and actively discover front - line needs and opportunities.
- 4. Have a strong sense of responsibility, high self - driving ability, be willing to challenge yourself, and be able to accept short - term business trips. Balance various regional activity plans and implementations from the perspective of increasing turnover and brand potential for regional brands, markets, and cross - industry activities, and provide one - stop marketing support for regional operations.

**职位描述**

1. 根据公司整体战略，协同上级领导制定本区域市场的年度/季度/月度传播策略，并根据计划做好西大区营销活动规划落地，并完成活动跟踪与复盘;
2. 全国营销项目、新品上市、市场活动和其他市场相关活动在区域的落地执行；
3. 独立完成活动策划方案的攥写、线上线下落地执行流程的规划、活动的前期筹备和实施推进; 并对活动效果进行持续跟进，通过活动数据，宣传曝光转化进行总结复盘，从而优化，提升ROI;
4. 异业合作/跨界合作开发，全国级合作联盟资源的开发
5. 负责区域内的市场调研，包括行业发展趋势及竞品的动态分析，竞品与公司产品的优劣势，定期提供竞品信息及产品分析或推荐等报告、为公司决策提供参考依据;
6. 支持区域新店开业，利用资源包引导加速区域拓展；

**职位要求**
1、本科以上学历，对快消或者茶饮行业有一定的深度和理解，茶饮、餐饮连锁行业经验优先；
2、有相关市场或品牌3年及以上工作经验，熟悉各类媒体运作方式，具有大型营销活动策划组织经验优先；
3、全局规划能力，具备较强沟通和团队协作能力，市场敏感度高，积极发现一线需求和机会点；
4、责任心强，自我驱动能力高乐于自我挑战，能接受短期出差。域内品牌、市场、异业活动，从提升营业额和品牌势能角度综合平衡区域各项活动方案与落地，为区域运营提供营销侧一条龙支持；
5、有数据思维，数据分析能力的人选优先

Pay: RM5,000.00 - RM6,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Schedule:

- Monday to Friday

Supplemental Pay:

- Overtime pay
- Performance bonus
- Yearly bonus

**Language**:

- Chinese (required)

Work Location: In person

Expected Start Date: 05/15/2025

  • Marketing Junior Executive

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Spark Marketing Full time 30,000 - 60,000 per year

    Company DescriptionSpark Marketing specializes in delivering innovative and tailored business consulting solutions designed to help organizations unlock their full potential. With expertise spanning strategic planning, operational efficiency, market expansion, and leadership development, we partner with businesses of all sizes to drive sustainable growth and...

  • Marketing Event Executive

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Vertex Marketing Full time 40,000 - 60,000 per year

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role for a Marketing Event Executive located in WP. Kuala Lumpur. The Marketing Event Executive will be responsible for planning, coordinating, and executing events that align with the organization's marketing strategies. Responsibilities include managing event...

  • Marketing Executive

    2 weeks ago

    Kuala Lumpur, Malaysia Reachfix Marketing Full time

    **About Us** ReachFix Marketing is a vibrant and fast-growing social media agency with a special focus on the 小红书 (Xiaohongshu) platform. We are a young, fun, and results-driven team dedicated to creating impactful campaigns for our clients. Our culture is built on creativity, collaboration, and a "zero politics" attitude. If you are passionate about...

  • Junior Marketing Executive

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Vertex Marketing Full time 40,000 - 60,000 per year

    Company DescriptionOpen For Fresh Grad Student / ExperienceRole DescriptionThis is a full-time on-site role for a Junior Marketing Executive, located in WP. Kuala Lumpur. The Junior Marketing Executive will be responsible for assisting with market planning, conducting market research, developing and maintaining communication strategies, and supporting sales...

  • Marketing Junior Executive

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Spark Marketing Full time 30,000 - 60,000 per year

    Company DescriptionWe specialize in delivering innovative and tailored business consulting solutions designed to help organizations unlock their full potential. With expertise in strategic planning, operational efficiency, market expansion, and leadership development, we partner with businesses of all sizes. Our goal is to drive sustainable growth and...

  • Marketing Event Executive

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Vertex Marketing Full time 40,000 - 80,000 per year

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role for a Marketing Event Executive located in WP. Kuala Lumpur. The Marketing Event Executive will be responsible for planning, organizing, and managing marketing events. Day-to-day tasks include creating event strategies, coordinating with stakeholders,...

  • Marketing Executive

    2 weeks ago

    Kuala Lumpur, Malaysia Echelon Marketing Full time

    **Responsibilities**: - Represent our clients through various marketing channels, including events, roadshows, and B2B platforms. - Develop and execute marketing strategies to achieve and surpass targets. - Engage with customers to build brand trust, enhance awareness, and drive conversions. - Plan and participate in promotional campaigns, events, and...

  • Marketing Executive

    2 weeks ago

    Kuala Lumpur, Malaysia Echelon Marketing Full time

    Are you a creative and driven individual looking to grow your career in marketing? Join our vibrant team and take the lead in promoting top brands through engaging campaigns, events, and B2B initiatives! **What You’ll Do**: - Represent our clients at events, roadshows, and B2B platforms. - Develop and implement strategic marketing plans to exceed...

  • Junior Marketing Executives

    4 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Lumière Marketing Full time 30,000 - 40,000 per year

    Company Description Location: KL Eco CityLumière Marketing is expanding, and we're looking for enthusiastic individuals to join our growing team as Junior Marketing Executives.This is an excellent opportunity for those who are eager to learn, develop professionally, and be part of a supportive, growth-driven environment.Role DescriptionWe are on the lookout...

  • Marketing Junior Executive: ASAP

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Spark Marketing Full time 30,000 - 60,000 per year

    Company DescriptionWe specialize in delivering innovative and tailored business consulting solutions designed to help organizations unlock their full potential. With expertise spanning strategic planning, operational efficiency, market expansion, and leadership development, we partner with businesses of all sizes to drive sustainable growth and navigate...