Copywriter Journalist

**SUMMARY**

Responsible for creating, managing, and distributing high-quality content across various platforms to engage target audiences, drive traffic, and generate leads. This role focuses on storytelling, SEO optimization, and data-driven strategies to align content with business objectives, ensuring the delivery of compelling and impactful campaigns.

**JOB DESCRIPTION**

**Content Creation & Management**:

- Develop, write, and edit content for articles, newsletters, social media, websites, and other channels.
- Collaborate with design and multimedia teams to produce visually engaging content (e.g., videos, infographics, and visuals).
- Create content tailored to different stages of the customer journey and personas

**SEO & Analytics**:

- Optimize content for search engines (SEO) to improve organic visibility and rankings.
- Conduct keyword research and integrate strategic keywords into content.
- Track, analyze, and report on content performance using tools like Google Analytics, SEMrush, or Sensor.

**Campaign Strategy**:

- Plan and execute content marketing campaigns that align with overall marketing goals.
- Partner with cross-functional teams to ensure consistent messaging and branding across channels.
- Repurpose existing content for various formats (e.g., blogs into videos or infographics).

**Collaboration & Research**:

- Work with internal teams (e.g., product, sales, and customer success) to identify content opportunities and trends.
- Stay updated on industry trends, competitor strategies, and audience preferences to inform content strategy.

**REQUIREMENTS**:

- Bachelor’s degree in Journalism, Marketing, Communications, or a related field.
- Strong storytelling and writing skills, with a portfolio showcasing persuasive, industry-specific sales content and insightful editorial work.
- Attention to detail with advanced editing and proofreading skills to uphold quality and accuracy in all content.
- Team player who thrives in a fast-paced consulting environment, with the ability to independently manage multiple projects and meet deadlines.

Pay: RM3,000.00 - RM4,000.00 per month

**Benefits**:

- Additional leave
- Free parking
- Health insurance
- Opportunities for promotion
- Professional development

Work Location: In person

Expected Start Date: 08/04/2025