Copywriter (Mall, Hotel & Property)

3 days ago


Petaling Jaya, Malaysia ALLIANCE EMPIRE SDN BHD Full time

Job Scope:

- Generate compelling and engaging written content for diverse marketing materials encompassing malls, hotels, and properties.
- Create captivating copy for a range of mediums such as websites, advertisements, brochures, newsletters, social media especially social contents, and promotional campaigns.
- Tailor messaging to highlight the unique offerings, amenities, and experiences specific to malls, hotels, and properties.
- Collaborate closely with marketing and design teams to ensure a cohesive and consistent brand voice across all communication channels.

**Responsibilities**:

- Craft persuasive and impactful copy for websites, conveying the distinctive features and attractions of malls, hotels, and properties.
- Write attention-grabbing content for advertisements, brochures, and newsletters that entice the target audience.
- Develop social media content strategies and create engaging posts, captions, and campaigns that drive audience engagement and support marketing objectives.
- Adapt writing style and tone according to the specific requirements of each platform while maintaining brand guidelines.
- Conduct thorough research to understand industry trends, audience preferences, and effective keywords for SEO implementation.
- Collaborate closely with designers to ensure synergy between written and visual elements in marketing materials.

This role requires a seasoned copywriter adept at creating captivating and persuasive copy across various marketing platforms for malls, hotels, and properties. The ability to adapt messaging to different mediums while maintaining brand coherence is essential, making the brand's offerings stand out in the competitive landscape.

Pay: RM3,000.00 - RM4,500.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

**Experience**:

- Copywriting: 5 years (preferred)

Ability to Relocate:

- Petaling Jaya: Relocate before starting work (required)


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