Marketing Executive

3 days ago

Kuala Lumpur, Malaysia 沪上阿姨(上海)实业股份有限公司 Full time

1. In line with the company's overall strategy, collaborate with superior leaders to formulate the annual/quarterly/monthly communication strategies for the regional market. Plan and implement marketing activities in the Western region according to the plan, and complete activity tracking and review.
- 2. Implement national marketing projects, new product launches, marketing events and other market - related activities in the region.
- 3. Independently write activity planning proposals, plan the implementation process of online and offline activities, prepare and promote activities in the early stage. Continuously follow up on the activity results, summarize and review through activity data, publicity exposure conversion, so as to optimize and improve ROI.
- 4. Develop cross - industry/ cross - border cooperation, and explore national - level cooperative alliance resources.
- 5. Be responsible for market research in the region, including the analysis of industry development trends and competitors' dynamics, the strengths and weaknesses of competitors and the company's products. Regularly provide reports on competitor information, product analysis or recommendations, etc., to provide a reference basis for the company's decision - making.
- 6. Support the opening of new stores in the region, and use resource packages to guide and accelerate regional expansion.

**Job Requirements**
- 1. Bachelor's degree or above. Have a certain in - depth understanding of the FMCG or tea - beverage industry. Experience in the tea - beverage or catering chain industry is preferred.
- 2. Have more than 3 years of relevant marketing or brand work experience. Be familiar with the operation methods of various media. Those with experience in planning and organizing large - scale marketing activities are preferred.
- 3. Have overall planning ability, strong communication and teamwork skills, high market sensitivity, and actively discover front - line needs and opportunities.
- 4. Have a strong sense of responsibility, high self - driving ability, be willing to challenge yourself, and be able to accept short - term business trips. Balance various regional activity plans and implementations from the perspective of increasing turnover and brand potential for regional brands, markets, and cross - industry activities, and provide one - stop marketing support for regional operations.

**职位描述**

1.渠道对接与资源整合
负责对接并管理各类渠道资源，包括外卖平台（GrabFood、Foodpanda）、社交媒体平台（TikTok、Instagram、Facebook）、本地媒体及商场资源。
能独立洽谈平台资源位、流量支持、联合营销活动，提升品牌曝光与转化效率。
2.自媒体与内容运营
负责品牌在 TikTok、Instagram、Facebook 等平台的内容运营与策划，能够结合热点进行创意内容输出。
具备基础短视频策划能力，懂选题逻辑、流量机制和账号成长路径。
3.项目管理与执行落地
负责营销项目全流程管理：方案制定 → 资源协调 → 执行监督 → 数据复盘 → 优化迭代。
确保活动节奏、物料、人员、时间节点严格按计划推进。
4.数据复盘与经营优化
跟踪销售数据、转化率、客单价、新客转化等关键指标。
通过数据分析持续优化营销策略，实现“投产比最大化”职位要求1.教育背景：
本科及以上学历，市场营销、商业管理、广告传播相关专业优先。
2.工作经验：
a.具有 茶饮或咖啡行业 1-3 年以上的 市场营销 或 品牌推广经验（如奶茶店、咖啡店、饮品连锁等）。
b.有成功策划并执行 线上/线下营销活动 的经验，能独立完成活动从策划到执行的全流程。
c.有各大平台资源整合能力，能高效对接并管理不同平台的合作，确保资源最大化利用。
3.技能要求：
a.较强的 市场洞察力 和 分析能力，能够制定有效的市场策略。
b.优秀的 创意能力 和 活动策划能力，能够在竞争激烈的市场中脱颖而出。。
c.熟练使用 社交媒体平台（如TikTok、Instagram、Facebook） 和 电子邮件营销工具。
d.英语流利，具备良好的跨文化沟通能力。
e.丰富的渠道管理经验，能够与外卖平台、社交平台、广告平台等各方高效对接，推动各方资源落实

Pay: RM5,000.00 - RM7,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

**Experience**:

- F&B enterprises: 3 years (required)

**Language**:

- Chinese (required)

Work Location: In person

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