Media Analyst

Responsible for analyzing media trends, managing talent, and ensuring optimal response speed in the digital media industry while maintaining competitive advantage through data-driven insights. **KEY RESPONSIBILITIES**: **1. ANALYSIS & MONITORING** - CONDUCT COMPREHENSIVE ANALYSIS OF MEDIA TRENDS ACROSS ALL PLATFORMS - GENERATE DETAILED ANALYTICAL REPORTS USING INDUSTRY-STANDARD TOOLS - MONITOR COMPETITOR ACTIVITIES AND MARKET MOVEMENTS - DEVELOP PREDICTIVE MODELS FOR EMERGING TRENDS - CREATE WEEKLY, MONTHLY, AND QUARTERLY PERFORMANCE REPORTS - TRACK AND ANALYZE MEDIA METRICS USING ADVANCED ANALYTICS TOOLS - IMPLEMENT AI-DRIVEN MONITORING SYSTEMS - CONDUCT SENTIMENT ANALYSIS ACROSS MEDIA CHANNELS - EVALUATE CAMPAIGN EFFECTIVENESS AND ROI - DEVELOP CUSTOM REPORTING FRAMEWORKS **2. TREND MANAGEMENT** - STAY AHEAD OF INDUSTRY DEVELOPMENTS THROUGH CONTINUOUS RESEARCH - IMPLEMENT RAPID RESPONSE PROTOCOLS FOR TRENDING TOPICS - IDENTIFY EMERGING OPPORTUNITIES IN THE MEDIA LANDSCAPE - DEVELOP STRATEGIC RECOMMENDATIONS BASED ON TREND ANALYSIS - MONITOR INDUSTRY BENCHMARKS AND BEST PRACTICES - CREATE TREND FORECASTING MODELS - DESIGN TREND RESPONSE STRATEGIES - MAP TREND LIFE CYCLES - ANALYZE VIRAL CONTENT PATTERNS JOB SCOPE / RESPONSIBILITIES - LEAD TREND IMPLEMENTATION INITIATIVES **3. TALENT MANAGEMENT** - COORDINATE WITH CONTENT CREATORS AND MEDIA PERSONALITIES - MANAGE TALENT SCHEDULES AND PROJECT ASSIGNMENTS - DEVELOP AND MAINTAIN TALENT DATABASE - EVALUATE TALENT PERFORMANCE METRICS - HANDLE TALENT NEGOTIATIONS AND AGREEMENTS - ORGANIZE TALENT TRAINING AND DEVELOPMENT PROGRAMS - CREATE TALENT GROWTH STRATEGIES - MONITOR TALENT MARKET RATES - BUILD TALENT RETENTION PROGRAMS - DESIGN TALENT ENGAGEMENT INITIATIVES **4. DIGITAL STRATEGY** - DEVELOP COMPREHENSIVE DIGITAL MEDIA STRATEGIES - OPTIMIZE CONTENT DISTRIBUTION CHANNELS - IMPLEMENT SEO BEST PRACTICES - MONITOR DIGITAL PERFORMANCE METRICS - CREATE PLATFORM-SPECIFIC CONTENT STRATEGIES - ANALYZE USER ENGAGEMENT PATTERNS - DESIGN A/B TESTING FRAMEWORKS - EVALUATE PLATFORM ALGORITHMS - DEVELOP CROSS-PLATFORM INTEGRATION STRATEGIES - MONITOR DIGITAL INNOVATION OPPORTUNITIES **5. STAKEHOLDER MANAGEMENT** - MAINTAIN RELATIONSHIPS WITH KEY INDUSTRY PLAYERS - COORDINATE WITH INTERNAL DEPARTMENTS - MANAGE CLIENT EXPECTATIONS AND RELATIONSHIPS - DEVELOP STAKEHOLDER COMMUNICATION STRATEGIES - HANDLE CRISIS COMMUNICATION PROTOCOLS - CREATE STAKEHOLDER ENGAGEMENT PROGRAMS - MONITOR STAKEHOLDER SATISFACTION LEVELS - DESIGN FEEDBACK COLLECTION SYSTEMS - IMPLEMENT IMPROVEMENT INITIATIVES - MAINTAIN STAKEHOLDER DOCUMENTATION **6. PROJECT MANAGEMENT** - LEAD MEDIA ANALYSIS PROJECTS - MANAGE PROJECT TIMELINES AND DELIVERABLES - COORDINATE CROSS-FUNCTIONAL TEAM ACTIVITIES - HANDLE RESOURCE ALLOCATION - MONITOR PROJECT BUDGETS - IMPLEMENT PROJECT MANAGEMENT TOOLS - DESIGN PROJECT WORKFLOWS - CREATE RISK MANAGEMENT STRATEGIES - DEVELOP CONTINGENCY PLANS - TRACK PROJECT KPIs **TECHNICAL SKILLS** - PROFICIENCY IN MEDIA ANALYTICS TOOLS - ADVANCED EXCEL AND DATA VISUALIZATION SKILLS - KNOWLEDGE OF SOCIAL MEDIA MANAGEMENT PLATFORMS - UNDERSTANDING OF SEO PRINCIPLES - FAMILIARITY WITH CONTENT MANAGEMENT SYSTEMS **PROFESSIONAL SKILLS** - STRONG ANALYTICAL THINKING - STRATEGIC PLANNING ABILITIES - PROJECT MANAGEMENT EXPERTISE - PROBLEM-SOLVING CAPABILITIES - DECISION-MAKING SKILLS **MARKET RESEARCH** - CONDUCT COMPETITIVE ANALYSIS - RESEARCH INDUSTRY TRENDS - ANALYZE MARKET OPPORTUNITIES - MONITOR MARKET DYNAMICS - PREPARE MARKET REPORTS **KPIs** - MEDIA ANALYSIS ACCURACY RATE: 95% - RESPONSE TIME TO TRENDING TOPICS: 90% - REPORT DELIVERY TIMELINESS: 100% - PROJECT COMPLETION RATE: >95% - STAKEHOLDER SATISFACTION: >90% **Job Types**: Full-time, Permanent Pay: RM5,000.00 - RM7,000.00 per month **Benefits**: - Maternity leave - Opportunities for promotion - Parental leave - Professional development Schedule: - Day shift - Early shift Supplemental Pay: - Attendance bonus - Overtime pay - Performance bonus