Content Writer

To develop clear and engaging contents based on Academy’s business objectives;
- To develop high quality, persuasive and client-focused contents to attract target audiences;
- To plan, write and edit contents; ensures it is clear, compelling, and properly distributed across the web;
- To conceptualise and generate content ideas for all website required elements including products and services, contact us, about us, etc.;
- To create compelling effective contents for the website such as writing, curating, adapting, and optimising contents;
- To create and maintain website pages;
- To oversee content requirements and create content strategy deliverables across a project life-cycle;
- To research and be familiar with the programmes and Short Courses offered, the target audience, and competitors’ activities to drive inbound traffic into the website and convince the reader into taking a profitable business action, strategizing the input of relevant and useful content;
- To write and edit of high-quality content and determining the appropriate style and grammatical usage required with proofreading before launching the marketing projects;
- To provide innovative solutions to creative problems and serve as the go-to person when solutions are needed;
- To partner effectively with Business Development and Marketing team, Academic Department to create the effective and appropriate content for marketing purpose;
- To focus on detail, quality, and timeliness; and
- To consistently turn around top-notch creative work in a fast-paced and collaborative environment.

**; Requirements**:
- Minimum a Diploma (Bachelor’s Degree is preferred) in Journalism, English, Mass Communications, or any related field from a nationally accredited institution; and
- Proven experience (1 - 2 years) in copywriting with demonstrable ability to understand and follow brand and messaging guidelines while producing work that is original and consistent in style and quality, while avoiding typical marketing jargons.
- Good standard of written and spoken English and Bahasa Malaysia (Mandarin is an added advantage);
- Comprehensive IT skills, with good working knowledge of all Microsoft Office Packages including social media;
- Excellent interpersonal and communication skills, both verbal and written;
- Excellent organisational skills and management of resources;
- Ability to be pro-active and display initiative, and willingness to learn and acquire new skills;
- Ability to present information in appropriate formats according to audience and fit for purpose;
- Willingness to accept additional responsibilities with understanding and commitment to supporting the Academy to meet its targets for success; and
- A professional and supportive team player who enjoys effective collaboration with colleagues.