Campaign & Performance Manager
3 days ago
Position: Campaign & Performance Manager
Key Responsibilities:
**1. Campaign Manager**
Overall responsible in meeting KPIs for campaigns assigned.
Strategize and create multi-channel marketing plans to deliver lead generation campaigns for various client accounts.
Brief, project manage, and oversee the quality of work across all channels - CRM, UGC, Partnership & Customer Service.
Forecast budget/CPL and timelines for campaigns.
Ensure accurate source attribution and performance measurement. Monitor KPIs (CPA, ROAS, CTR, LTV, etc.) and report insights and recommendations to stakeholders.
Build long-term strategies for user acquisition while managing short-term fulfilment. Interact directly with clients for day-to-day operations, building positive relationships with them to facilitate renewal or other business opportunities.
Collaborate closely with Sales team in ensuring optimal client management. Responsible for liaising with finance for timely billing of clients.
**2. Performance Marketing (Paid Ads)**
**Directly manage paid media campaigns across platforms like Meta, Google, TikTok, XHS, Wechat and others.**
Plan and execute full-funnel strategies to drive traffic, lead generation, and customer acquisition.
**Optimize ad performance through A/B testing, targeting, bidding, and creative iteration.**
Responsible for creative copy writing to drive high conversions at targeted CPL.
**3. Creative Content, SEO & Organic Growth**
Own and lead the SEO strategy, covering technical, on-page, and content-driven optimization for industry assigned.
Conduct keyword research and competitive analysis to support scalable content planning & ensure all digital content aligns with SEO best practices to boost long-term search visibility. Use analytics tools (e.g., Google Analytics, Search Console, SEMrush) to monitor performance and generate insights.
Ensure content quality, brand consistency, and alignment with messaging and tone of voice.
**Job Types**: Full-time, Permanent
Pay: From RM7,500.00 per month
**Benefits**:
- Health insurance
- Opportunities for promotion
- Professional development
- Work from home
Schedule:
- Monday to Friday
Application Question(s):
- Proven experience in BoFu
- Notice Period
- Current & Expected Salary (RM)
- Please share with us industries that you have worked on (FMCG eg)
Work Location: Remote
Expected Start Date: 08/05/2025
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