Marketing
4 days ago
**Desirable Qualities**:
Knowledge/Experience
- Consumer financial services industry experience and strong understanding of unsecured asset businesses e.g. credit card, payment, personal loans.
- Have in-depth experience in managing retail Credit Cards Marketing Strategy and Communications planning experience, including demonstrable success in developing and delivering strategic marketing plans and multi-channel high profile marketing communications programs.
- Solid understanding of both online and offline marketing & comms. Disciplines.
- Meticulous and detailed oriented in managing product launches, a good grasp of marketing budget, creative ideation, media planning, 3rd party vendors management.
- Retail banking experience in APAC region, familiarity with large bank environment.
**Skills**:
- Strategic leadership, analytical and problem-solving skills.
- Entrepreneurial mindset, clear results orientation to transform the business.
- Innovative and out-the-box mindset
- Get it done together mindset and collaboration skills.
- Excellent executive communication skills, customer, and partner relationship skills.
- Strong influencing skills navigating in matrixed environments.
**Responsibilities**:
- Develop and implement marketing plans to drive business growth and meet business targets.
- Conduct regular review on market trends and studies competitor activities to identify opportunities. Initiates product ideas and ongoing features/benefits tailored for each target segment.
- Responsible for cards & loans product launches with thru-the-line activities across markets within Asia.
- Collaborate with market teams, marketing, digital and others in launching new products or product refresh
- Drive channel initiatives and develop marketing assets to help drive incremental NTB volume for all key product launches / refreshes
- KPIs: Campaign effectiveness & ROI, brand equity performing metrics, New cards acquisition momentum, customer activation and retention metrics and other business targets in driving revenues
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