[garena] Kol

Department Marketing- LevelExperienced (Team Lead)- LocationMalaysia - Kuala LumpurOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- This is a KOL & Community Manager role for Garena’s new game operations team
- Plan and execute innovative campaigns in partnership with gaming KOLs and strategic partners to enhance brand impacts of the game
- Track and analyze gaming KOL performance metrics to assess KPIs, optimizing strategies with regular KOL review based on data insights
- Manage gaming KOLs in Malaysia by having local online or offline activation, building and maintaining a comprehensive database of KOLs
- Cultivate relationships with gaming community champions, including micro-KOLs and community leaders, with a focus on both the growth and quality of engagement within these communities.
- Learn the gaming community landscape - understand their social behavior, understand their gaming behavior, and identify the community champions
- Manage an end-to-end KOL grooming program to nurture and support their growth within the brand community
- Execute gaming community activation across social platforms to grow the size and quality of our community. This includes organizing online tournaments, online competitions, and offline tournaments
- Conduct basic user research (FGD/IDI) on certain topics such as product feedback, campaign evaluation, etc.
- Support game operation projects such as payment tests in Malaysia, Game Localization, and other ad hoc tasks

**Requirements**:

- Highly passionate about games with a good knowledge of the gaming industry in Singapore, Malaysia, Philippines region, notably in Malaysia; having a deep curiosity for game products and the industry's best practice
- Minimum 1 year of work experience in KOL management
- Native Malaysian speaker with proficient English reading, writing, and communication skills.
- Having a keen interest in tracking current trends across social media and digital marketing through monitoring community discussion and interacting with the community
- Ability to measure social media engagement for basic analysis
- Experience managing community channels, with the ability to build, grow, and nurture relationships within online communities. Prior experience in community-building is a plus.
- Ability to independently execute projects with clear briefs and timelines
- Authorized to work in Malaysia and willing to work fulltime in office
- Daily user of Tiktok with a good understanding of user behavior on this platform
- Having network / connection with esports / influencer communities is preferred