Assistant Vice President, Media Performance

WHY JOIN US?- We practice a vibrant & energetic office culture.- We provide opportunities for career advancement within the company.- Good performance is always rewarded accordingly.

“_It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._”

JOB RESPONSIBILITIES:
What you will do:

- AMS POC for measurement, insights and media effectiveness accountability.
- Covering overall media research & analytics, championing syndicated & custom research, including media planning/performance attribution tools to support advertiser campaign, and sales initiatives and media products.
- Managing & endeavouring new or relevant research/ planning & measurement related initiatives/solutions whilst liaising with external vendors, internal stakeholders and clients to support media sales objectives and desired outcomes.
- Responsible for compliance on all finance processes and coordination etc relating to research related budgets
- Drive research/campaign analytics to unearth deep learnings/insights using various syndicated tools or bespoke/related data, to support internal sales & clients objectives
- Manage and liase provision of data analysis with data providers, insights and trends on Malaysian media consumption, market/industry adex analyses and consumer behaviour, to tap into forward planning and potential monetisation & marketing opportunities.
- Building and leveraging data backed insights for thought leadership marketing purpose, leveraging owned, bespoke and syndicated research sources through analyses of performing campaigns across audience segments/business categories or market/consumer research trends to develop case studies / playbooks, whitepapers, industry learnings to support sales.
- Managing & supporting the addressable solutions research, performance analyses, effectiveness measurement and its development in the market - reviewing & co ordinating new capabilities/partnerships in line with market requirements that support sales growth working alongside internal divisional stakeholders and external vendors/clients, including but not limited to targeting options, feature enhancements, inventory expansion, revenue analyses, and potential product line extensions including GTM plans.
- Supporting & liaising in the area’s of industry related media performance across platforms and advertising compliance standards

REQUIREMENTS:
Who you are:

- Degree/Masters holders in Media/Research & Data Analytics/ Statistics/Business Analytics/Commerce/Actuarial Science or in relevant fields.
- Preferably more than 5 years working experience in agency/research/data/advertisers organizations
- Fluent in English, Bahasa Malaysia and/or other languages are added advantage
- Good managing & interpersonal skills, able to interact with all levels of people and possess a service & goal-oriented mindset
- Independent, self-motivated and possess positive attitude to problem solving/solution driven
- Results oriented and able to work and manage in a fast pace and challenging environment
- Mature, dynamic and proactive
- Able to organize resources and is resourceful, present reports/findings and coordinate research/data & project work
- PC literate with working knowledge of Microsoft Windows, Word and Excel and relevant statistical softwares / data dashboards
- Must be familiar with media research and planning processes and imperatives