Media Planning

**Job Title: Media Planning & Activation Manager**
**Work Location: Malaysia**

**Background**:

- Digital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution are our DIGITAL HUBS - where our marketers come to work with a range of specialists to deliver data-driven marketing at scale._
- There has never been a more exciting time in marketing and media than now. And as Unilever’s Media team, we pioneer the future of media and marketing communication through our global scale, expertise and iconic brands. To accelerate our journey at exponential pace we are looking for the best digital talent, fellow kindred spirits who have the passion for all things digital and are not afraid to break convention to be change catalysts within our business. _
- We are looking for a committed, enthusiastic and experienced professional who has proven digital media planning and deployment expertise. The person in this job will work in the Digital Hub and closely with the local media and marketing teams._

**The Purpose of Role**:
The role aims to drive the adoption and continued excellence of data driven marketing practices within Unilever and our partner agencies. This involves planning data led campaigns, owning the process of implementation and optimisation, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.

This role involves close work with the market teams plus other agencies. There is extensive cross-functional, cross-market working with an extensive range of stakeholders. This role does not have any direct reports: rather, it requires one to manage a large external agency team and to co-work effectively with a wide range of colleagues. A part of the role is also to co-create and share training material and learning that will increase marketers’ capabilities in the changing environment.

There is extensive cross-functional, cross-market working with an extensive range of stakeholders. This role does not have any direct reports: rather, it requires one to manage external agency teams, media partners and to co-work effectively with a wide range of colleagues.

**Team Structure**:

- Reporting to: Head of Media MY SG

**Key Responsibilities**:
**Who You Are and What You’ll Do**

A successful Media Planning & Activation Manager has a balance between logic and magic, operations, and strategy. The manager must be able to appreciate both (1) strategic/creative tasks and (2) day-to-day operational tasks. You will be handling multiple stakeholders, as this is a dual-reporting role as well as driven to manage his/her priorities and schedules.

**Team Structure**:

- Reporting to: Media Head MYSG

**Your Role/Key Responsibilities**:

- Drive Best in class Holistic Media Planning and execution
- Lead and coordinate and deliver best in class holistic media plans (offline and online) for the category that fully leverages data and insights to target media effectively.
- Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data), search and performance marketing.
- Work with the Performance marketing / retailer media experts in the Hub to drive optimisations both on and off the retailer.
- Drive efficiencies through rigour and relationships
- Engage directly with external media owners to deliver the very best value for Unilever across all levers - price (annual deals, budget complexities, sponsorship deals), innovation, and best practice.
- Lead the external media agenda and will include relationships throughout the industry both with traditional media players e.g. Media Prima/Astro and digital players e.g.: Meta, Google, TTD and TikTok
- Lead the ‘One Unilever’ country activities, including investment across Business Units within that country to negotiate best commercial rates and JBPs with Media Vendors.
- Management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review.
- Drive best practice and thought leadership
- Dock into various cross functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights). Land core cross functional capabilities and best practice locally.
- Drive Media and digital media innovation - pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC etc.
- Designs category media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media.
- Manages media activation based on marketing plan/