B2b Marketing Manager, Marketing Strategy and

**Some careers grow faster than others.**

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.

We are currently seeking an experienced professional to join this team in the role of **B2B Marketing Manager, Marketing Strategy & Programmes**

**Principal Responsibilities**

HSBC are accelerating plans to transform, building on agility, innovation and customer centricity as we become a bank fit for the future. This role is part of the Global Marketing function. The function focuses on understanding present and future customer needs, identification of market opportunities, development and execution of marketing strategies, and programmes. The ultimate goal is to drive improvements in HSBC brand equity and contribute to customer growth, revenue growth, increase customer value and satisfaction in order to meet agreed objectives and key results.

**Responsibilities**:

- The primary accountability of this role is to develop marketing plans and programmes that deliver customer and business outcomes. This includes any, proposition development and go-to-market approach in support of driving customer acquisition, increase wallet share of existing customers and sales enablement through marketing tools.
- The role holder is accountable to the Senior Manager, Marketing, and is responsible for executing customer-focused marketing campaigns to support the objectives and ambitions of the Global Marketing strategy and plan, in turn driving B2B revenue targets.
- This role is part of the Global Marketing function focusing on supporting the strategic and revenue growth priorities in B2B, which is composed of two Global Businesses: Commercial Banking (CMB) and Global Banking and Markets and Securities Services (GB&MSS).
- The role holder will deliver this through unlocking market opportunities through insights, marketing science, data and analytics, creativity and innovation.
- The role holder must support achievement of the HSBC vision, values, goals and culture in personal behaviour, actions and decision making.
- Support AOP Plan development in line with stated business strategy.
- Develop and deliver marketing strategies and plans that create stand-out in the marketplace, support brand objectives and deliver return on investment
- Work with the Customer Insight team to ensure a deep understanding of customer needs through external research and internal data for B2B
- Use data and insights to support the development of customer led propositions, products and journeys.
- Work closely with business and Marketing partners to develop integrated Marketing strategies for Malaysia B2B
- Develop clear Marketing Briefs in support of business objectives
- Collaborate with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered and measured by all areas of the business.
- Manage relationships on behalf of the Marketing Function for B2B stakeholders.
- Collaborate with Marketing colleagues and agency partners to build strategic, client-centric marketing solutions across the business

Requirements

**Requirements**:

- 5-7 year’s broad based business experience within a Financial Service based institution, or an innovative customer/service based institution.
- Have depth of both classical and contemporary channels
- Have a penchant for learning
- Understand the use of data and analytics in deriving customer value
- Be passionate about the customer and be obsessed with customer outcomes
- Degree level qualification in marketing and/or business studies preferred.
- Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
- Experience and evidence of working within teams over multiple sites in a highly matrixed organization.
- Proven understanding of customer insights and their role in marketing strategy development and delivery as well as marketing communications development.
- Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
- Ability to think innovatively, shaping and communicating new concepts.
- Ability to bring key stakeholders and Functional colleagues with them as marketing strategies and plans are developed.
- Ability to distil complex business and customer environment into simple, strategically sound and insight led stories.

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