Marketing Executive

1 day ago

Kuala Lumpur, Malaysia Singapore Airlines Limited Full time

Your responsibilities will include the following functions of Marketing Department (but not limited to):
(1) Materialize sales campaigns on B2C channels
- Work with media agency to design campaigns suited to SQ Malaysia's business objectives
- Execute campaigns on owned channels to deliver on sales objectives
- Build and launch EDM/Landing pages according to sales requirements
- improve direct sales traffic via benchmark of Google Analytics
- steering and improving marketing decision using analytics in tandem with media agency and internal stakeholders

(3) Support broader PR/marketing team functions
- Liaison with PR/media channels on press releases and campaigns
- Work with creative agency to design assets and merchandize suited to market requirements
- Brand guardian for Singapore Airlines and Scoot across collaboration with external parties

(4) Supplement sales planning with outreach to market
- Deliver growth from new and ad-hoc opportunities
- collaborate with external stakeholders (tourism boards etc) on joint campaigns to grow market
- execute campaigns in accordance to sales planning directions

**; Requirements**:
- Graduates with a with a degree in design, marketing, or business
- Strong analytics or digital marketing skillsets (google analytics, marketing analytics, EDM, landing page creation, photoshop)
- Commercial acumen, an eye for details and a passion for good design
- Strong presentation skills and good oral/written communication skills in English.
- Team player
- Experience with marketing/sales campaigns will be advantageous
- Ability to work under pressure and independently
- Problem-solving skills, efficiency-oriented mindset

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