Social Media Executive

3 days ago

Kuala Lumpur, Malaysia UCSI University Full time

**1. Content Creation and Management**
- Develop, schedule, and publish engaging content across social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok etc.)

**2. Social Media Strategy and Execution**
- Implement social media strategies aligned with marketing goals.
- Research trends and competitor activities to refine the strategy.
- Collaborate with designers, copywriters, videographers and other teams for campaign execution.

**3. Community Engagement and Customer Interaction**
- Respond to comments, messages, and queries in a timely manner.
- Foster engagement by initiating conversations and running interactive campaigns.
- Manage online reputation by addressing negative feedback professionally.

**4. Performance Tracking and Analytics**
- Monitor KPIs such as engagement rate, reach, impressions, and conversions.
- Use analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite) to track performance.
- Generate monthly performance reports and suggest data-driven improvements.

**5. Paid Campaign Management**
- Assist in planning and executing paid social media campaigns.
- Optimise ad spending and targeting for better ROI.
- Track ad performance and adjust strategies accordingly.

**6. Influencer and Collaboration Management**
- Identify and collaborate with influencers, brand ambassadors, and partners.
- Manage influencer campaigns and measure impact.

**7. Trendspotting and Innovation**
- Stay updated on social media trends, algorithm changes, and emerging platforms.
- Experiment with new content formats (Reels, Stories, AR filters, etc.).
- Ensure consistency in brand voice, tone, and style.
- Optimise content based on platform-specific best practices.

**Requirements**:

- Diploma or Bachelor's degree in Mass Communication, Media Studies, Marketing or relevant field.
- At least 1 year of relevant working experience.
- Ideally some experience at a fast-paced company with various of social media promotion activities.
- Active on social media platform.
- Strong communication and collaboration skills.
- Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
- Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.

Pay: RM2,800.00 - RM4,000.00 per month

**Benefits**:

- Dental insurance
- Free parking
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Ability to commute/relocate:

- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- How long is your notice period?
- What is your expected salary for this role?

**Experience**:

- Social media management: 1 year (preferred)

Work Location: In person

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