Creative Designer
7 hours ago
**Key Responsibilities**:
- Own the end-to-end creation of digital assets for all online platforms, including:
- **Meta Ads (Facebook & Instagram)**:
- **Social media content** (Instagram, TikTok, etc.)
- Develop and manage all creative assets required for **Watsons MY & SG**, including:
- Homepage banners, category visuals, campaign banners
- Mailers (EDMs), in-app visuals, product highlight graphics
- Ensure all visuals strictly follow **Watsons' guidelines and specifications** while maintaining high aesthetic standards
- Create promotional visuals to support **campaigns and marketing initiatives**, such as:
- Double-digit sales (e.g., 9.9, 11.11), payday campaigns, festive events
- Product Detail Pages (PDPs) tailored to specific themes or promotions
- Design visuals for **KOL and influencer campaigns**, including:
- Landing pages, PDPs, social media posts, banners, and digital ads
- Adapt key visuals into multiple sizes and formats suitable for different platforms and placements
- Perform **basic video editing**, including resizing, cropping, and trimming for various formats (TikTok, Instagram Reels, Meta Ads, Watsons, etc.)
- Edit and localize **campaign newsletters** and mailers for different markets
- Retouch and refine branding and marketing materials as needed
- Collaborate cross-functionally with internal teams to ensure creative output aligns with marketing objectives, timelines, and brand guidelines
- Support **Visual Merchandising Design (VMD)** if required for offline marketing needs
**Requirements**:
- Proven experience in **digital and e-commerce design**, preferably in the beauty or retail industry
- Strong proficiency in **Adobe Illustrator (AI)** and **Adobe Photoshop (PS)**:
- Solid skills in **video editing software** such as **Adobe Premiere Pro**, **CapCut**, or equivalent
- Familiarity with **Watsons’ creative processes, design specifications, and platform requirements** is highly preferred
- Strong eye for **visual layout, typography, and design aesthetics** suitable for e-commerce and social media platforms
- Ability to **manage multiple design projects simultaneously** and deliver high-quality work under tight deadlines
- A proactive **team player** with excellent **time management**, **attention to detail**, and **communication skills.
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