Regional Brand Marketing Associate Manager

4 days ago

Kuala Lumpur, Malaysia ZALORA SOUTH EAST ASIA PTE LTD Full time

We are looking some a leader well versed in brand marketing and strategy. To drive Transformation and manage end to end planning and execution of inspiring, distinctive and market-leading Zalora Marketing activity ensuring our Zalora credentials are embedded across all customer touchpoints in partnership with the creative teams.

Key Responbilities
- Ensure all Zalora proposition is at the heart of all brand/product/category marketing acting as the Zalora Brand guardian across all customer touchpoints
- Shape and deliver seasonal insights driven brands comms on time to meet cross functional objective in partnership with Marketing Ops
- Lead inspiring, insight-led concept briefs and support the channel briefing process through Brand Creative team to land impactful on-brand Zalora activity across the customer-journey
- Work closely with the customer insight and performance team to deliver and measure activity using data and analytics to inform all briefs and track results
- Ability to create, implement and measure the success of a comprehensive marketing strategy.
- Coordinate regular reviews to optimize future activity in partnership with Marketing Ops monthly budget management for brand media and partnership activity
- Monitor and track the competitor and broader retails landscape. Additionally undertake competitor reviews to ensure we remain ahead of our competitors.
- Manage the existing the IPs and events and launch more digital led initiatives to keep the brand awareness always on

**Requirements**:

- More than 7 years of experience in brand marketing
- Highly resourceful and can mobilize various factions within a large company to deliver campaigns at record times with tremendous success
- Deep understanding of performance and quick adapter to systems issues from both internal and external partners
- Ability to manage multiple projects at any given time, and highly adaptable to rapid change and turnaround solutions and time
- Meticulous planner
- Familiar with E-commerce landscape and super apps
- Manage all communication from strategic briefing input to rollouts to ensure marketing messages are leveraged on all Zalora (and beyond) assets to achieve the best performance objectives

**The ZALORA Story**
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale ecommerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

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