Digital Marketing, Executive

2 days ago


Melaka, Malaysia Yong Tai Berhad Full time

**Job Overview**:
**Key Responsibilities**:

- Responsible for **development of digital platform, strategy, planning, execution, optimization, and measurement/reporting.**:

- Manage the content that the business/promotion/event to all social media platform which include facebook, Instag, Youtube, Xiaohongshu, Tiktok, Twitter, webpage etc.
- Research, writing briefs, competitor analysis, internal reporting, creative trafficking and reviews, creator campaign management, improve social posting, social calendar management, and copywriting.
- Partner with cross-functional teams (Event, Marcom, Marketing, Designer) to coordinate and optimize tactics and programs;
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights.
- Perform any other duties as assigned and when necessary by Management.

**Requirements**:

- Bachelor Degree in Marketing, Communications, Business or related field
- Minimum 2 years of experience in Marcom (B2C), digital marketing, content creation
- In-depth knowledge of various social media platforms.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing

Pay: RM2,000.00 - RM3,500.00 per month

**Benefits**:

- Health insurance
- Maternity leave
- Parental leave

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Melaka: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Can you do videography? ________
- How long is your notice? ________


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