Brand Manager

**Job Purpose**:
**Key Responsibilities**:
**1. Advertising & Promotions (A&P)**
- Develop and execute integrated advertising and promotional campaigns to drive brand awareness, consumer engagement, and sales growth.
- Manage the A&P budget, ensuring effective allocation and ROI.
- Collaborate with internal teams and external agencies to design and implement promotional strategies across both traditional and digital media.

**2. Trademark Registration**
- Oversee the process of trademark registrations and ensure that all intellectual property rights associated with the brand are legally protected.
- Monitor potential trademark infringements and address legal concerns related to brand protection.

**3. Exhibition/Expo Management**
- Plan, organize, and manage the brand’s participation in industry exhibitions, expos, and trade shows to increase brand visibility and foster B2B relationships.
- Ensure consistent brand representation at events, from booth design to promotional materials and product demos.
- Track event performance and measure ROI.

**4. Label/Carton Design**
- Collaborate with design teams to develop labels, packaging, and cartons that align with brand guidelines and meet legal or regulatory requirements.
- Ensure packaging designs reflect the brand’s positioning and are functional, appealing, and consistent across product ranges.

**5. Brochure/Website Management**
- Oversee the creation, updating, and distribution of branded brochures, product catalogues, and marketing materials.
- Manage the company’s website, ensuring content is up to date, engaging, and optimized for user experience and search engines.
- Coordinate the design and content development of web pages, ensuring alignment with brand messaging.

**6. Public Communication**
- Act as the key point of contact for all public relations and media communications related to the brand.
- Work with PR agencies to craft press releases, media pitches, and crisis communication strategies.
- Manage brand messaging in both internal and external communications, ensuring consistency across all touchpoints.

**Key Requirements**:
**Education**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or MBA is a plus.

**Experience**:

- 5+ years of experience in brand management, with a focus on FMCG.
- Proven track record in handling A&P, trademark registration, event management, and digital marketing.
- Experience in managing the creative design process, including packaging and promotional materials.
- Keep abreast of industry trends, consumer behaviour, and competitor activities to ensure the brand remains competitive and innovative.
- Drive new product development initiatives, based on market research and consumer insights

**Skills**:

- Strong project management skills, with the ability to handle multiple tasks and deadlines.
- Excellent communication skills, both written and verbal.
- Strong analytical skills with the ability to interpret market trends and consumer insights.
- Proficiency in Microsoft Office Suite and marketing software tools (e.g., Adobe Creative Suite, Google Analytics, etc.).
- Experience working with creative agencies and external partners.
- Knowledge of the latest marketing trends and digital platforms.

**Attributes**:

- Creative, innovative, and results driven.
- Strong attention to detail and commitment to quality.
- Ability to work collaboratively in a cross-functional team environment.
- Highly organized and capable of managing various initiatives simultaneously.

**Working Conditions**:

- Full-time position.
- Some travel may be required for events and exhibitions.
- Flexibility in working hours may be needed for specific campaign launches or international time zone coordination.

Pay: RM5,000.00 - RM8,000.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Supplemental Pay:

- Performance bonus

Work Location: In person