Marketing/digital Marketing

1 week ago

Tun Razak Exchange, Malaysia PG MALL SDN BHD Full time

Plan, build and execute social media strategy through regular posts on different platforms (i.e. Instagram, Facebook, Twitter, TikTok etc) to achieve marketing and campaign targets.
- Perform community building on PGMall's social media channels proactively by monitoring comments and engagement to ensure PGMall offers the best user experience.
- Track, monitor and understand content performance through creating reports, and propose next-step actions.
- Continuously improve performance by capturing and analyzing the appropriate social data/metrics insights and best practices, and then acting on the information.
- Conceptualize new ways to promote PGMall and optimize its pages to connect with audiences.
- Collaborate with other teams to create social 'buzz' regarding new feature or product launches and marketing campaigns.
- Active social listening.
- Collaborate with Campaign Planning team in planning and achieving campaign objectives via ads.
- Work closely with the Digital Marketing team and other cross-functional teams to build online marketing/event planning strategy and roadmap.
- Determine and prioritize strategy and resources to achieve business KPIs including user acquisition and sales.
- Regularly analyze and report on marketing and paid campaign performance leveraging internal data.
- Conduct A/B testing to optimize performance on Facebook Ads and Google Ads.
- Optimize user journey on all digital marketing channels Work closely with the design team to develop creatives for online campaigns.
- Collaborate and build processes with marketing, commercial and other departments across the company.
- Assist in idealisation for Partnership, Offline branding and PGMall's events Coordinate with internal and external teams, to facilitate the execution of partnerships, including sourcing and liaising with external vendors.
- Work on design briefs and performance tracking for on-going partnerships and other administrative tasks such as printing of marketing collaterals, surveys and invoicing.
- Branding industrial intelligence and research.
- Other Marketing tasks/projects assigned by superior.

**REQUIREMENTS：**
- At least Diploma/Degree of Marketing or related discipline.
- Min 3 years of related work experience.
- Proficiency in Social Media Management Tool (Loomly, HootSuite) will be an added advantage.
- Experienced with handling multiple advertising accounts & social media platforms.
- Experienced with Social Media Management.
- Strong Analytical skills and data-driven thinking.
- Good command in English, Malay & Mandarin both verbal and written.

**Salary**: RM2,500.00 - RM5,000.00 per month

**Benefits**:

- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Overtime pay
- Performance bonus
- Yearly bonus

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