Marketing Executive
1 week ago
Key Responsibilities:
**Brand Strategy & Campaign Development**:
- Develop and execute integrated marketing campaigns for F&B retail outlets and FMCG channels
- Create seasonal campaigns, product launches, and brand activations that drive customer engagement and footfall
- Manage influencer partnerships, brand collaborations, and co-marketing initiatives
- Ensure brand consistency across all marketing touchpoints and customer experiences
**Cafe Marketing & Retail Activation**:
- Implement in-store marketing campaigns including displays, sampling, and experiential activations
- Develop customer engagement programs and loyalty initiatives
- Create compelling merchandise and POSM strategies that enhance brand presence
- Coordinate new outlet launch campaigns and promotional activities
**Marketing Operations**:
- Manage procurement of marketing materials, merchandise, and promotional items
- Source and liaise with vendors ensuring quality standards and cost-effectiveness
- Monitor campaign performance metrics and provide insights for optimization
- Conduct competitor analysis and market trend research
**Requirements**:
- Fresh graduates are welcome to apply; 2-3 years of brand marketing experience in F&B or lifestyle brands preferred
- Strong understanding of cafe culture and F&B industry trends
- Creative mindset with passion for brand building
- **Flexible to travel between JB and KL outlets**
Pay: RM3,000.00 - RM4,500.00 per month
**Benefits**:
- Free parking
- Meal provided
- Opportunities for promotion
- Professional development
Work Location: In person
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