Digital Marketing Manager

2 weeks ago

Shah Alam, Malaysia ESKAYVIE SDN BHD Full time

Job Description - Build, own, and implement robust performance marketing campaigns/ initiatives. - Drive a digital roadmap designed to significantly impact customer acquisition and retention results. - lead digital marketing efforts across paid media channels - Google ads (Adwords, Display, Gmail ads, Shopping ads, Youtube ads), social media ads (FB, Instagram, TikTok), mobile apps advertising, etc. - Driving the sales performance of the e-commerce platform/sales page (direct purchase) and providing online leads (O2O) for sales teams. - Oversee the planning, development and execution of a growing marketing budget, with a results-oriented approach. - Establish and manage day in and day out testing-and-learning plans to continuously optimise media investments. - Report performance to senior leadership on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement. - Partner closely with peers across the organization including the Brand, Content, Creative, and Product teams, maximizing online conversion. - To ensure all online advertising campaigns are effectively optimized within the budget and timeframe. - Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). - Work with the marketing team to establish budget allocation across channels - To undertake any other duties and responsibility as and when instructed by HOD and Management. Requirement. - 5+ years of marketing experience in a digital with 2 years of experience in managing a marketing team - or 3 years of working experience in strategizing and optimizing paid media strategies on various channels including Facebook / Instagram Ads, Google Ads, You Tube Ads and other third-party ad platforms. - Experience with Acquisition funnels, Google Tag Manager, Google Analytics - Experience managing analytics tools & expertise in manipulating data sets (think : Excel) - Ability to write direct-response advertising copy for Facebook & Google - Excellent interpersonal skills: This role will require managing multiple stakeholders and working cross-functionally. - Excellent written and verbal communication skills, with the ability to combine complex content into a clear and cohesive story to gain both internal and external buy in. - Experience in marketing agencies, e-Commerce, affiliate marketing or drop shipping business will be an added advantage. - Strong leadership skill to lead the digital marketing team. Eskayvie ditubuhkan pada 19 Mei 2009 oleh dua orang pengasasnya iaitu Dr Syid Ayob Syid Mustafa Al-Qudri dan Puan Kartika Wati Mohamed, yang menyedari hakikat bahawa punca kepada pelbagai penyakit kronik sebenarnya terhasil daripada cara hidup dan tabiat pemakanan di tempat kediaman. Dr Syid Ayob Syid Mustafa Al-Qudri, seorang doktor perubatan yang berpengalaman lebih 20 tahun di dalam bidang perubatan moden, alternatif dan anti penuaan, berasa bertanggungjawab untuk berkongsi kebaikan dan menyebar kesedaran dalam kalangan masyarakat tentang pentingnya pencegahan dari dalaman bagi melindungi dari ancaman pelbagai penyakit. "Eskayvie merupakan sebuah syarikat pengeluar suplemen yang telah berada lebih 10 tahun di pasaran. Eskayvie, merupakan gabungan nama dua orang pengasasnya iaitu Syid, Kartika dan perkataan Vie yang diambil daripada bahasa Perancis membawa maksud Hidup atau Life. Sebagai sebuah syarikat pengeluar suplemen yang lebih 10 tahun di pasaran, Eskayvie telah membantu meningkatkan kualiti hidup para pengguna melalui rangkaian produknya. Bachelor's or Equivalent

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