Market Research Analyst

2 weeks ago

Petaling Jaya, Malaysia Kimberly-Clark Full time

Market Research Analyst - Family Care APAC

***

Market Research Analyst - Family Care is a newly created role to support the Family Care Sector (categories like Bath Tissues/ Facial and Kitchen Towels) for the APAC Region and involves working closely with cross functional teams within APAC Region and the local markets (Marketing, Product Development, Digital, etc)

The role is primarily responsible for executing the market research priorities within the ASEAN/ HK/ TW cluster markets focusing on Family Care Sector of KC and support with reporting and analysis on the brand equity/ market share performance for APAC.
- The role will require working closely with Global MRA functional teams, regional and local marketing teams on the brands innovation, whitespace and commercial programs.
- Work closely with the research partners (Nielsen, Kantar, IPSOS and other local vendors) to translate the business questions into research, information needed, research design. Further, also work with the research findings into compelling presentations insights that drives action.
- This role will require quantitative skills sets in terms of thinking and problem solving strengths will be preferred. Exposure to qualitative is preferred but not a must.

**Geographical scope**:ASEAN/ Hong Kong/ Taiwan

**KEY ACCOUNTABILITIES**:

- Lead and review business performance on monthly basis (market share reviews) to identify the gaps/ opportunities for the business and tracking performance of new KC launches/ other competitive action.
- Work with Marketing teams to identify category information needs and establish the appropriate research program aligned to their business needs
- Align on action standards with key stakeholders, information areas, develop and align qnre with agency, analysis plan with agency and partner with them to develop analysis to drive action
- Develop and present actionable learnings and insights and recommendations based on consumer insights.
- Oversee local research programs to ensure consistency, quality and effectiveness.
- Set up good knowledge management practices for APAC and continue to manage it (setting up and archiving of all research learning, share databases, equity tracker, etc)
- Lead the use of emerging and innovative techniques to develop deeper insights and more proactive identification of opportunities.
- Tracking APAC Consumer research spends/ budget and advising on learning plan for markets.

**PRIMARY CUSTOMERS AND CUSTOMER EXPECTATIONS**:
**Internal**:Regional & Country Marketing, Digital & R&E Teams

**External**:Market Research Agencies, Specialist Analytic firms

**REQUIRED QUALIFICATIONS**:
**At least 5-6 years of experience in Market Research Consumer & Market Insights with Client/ Agency Side Experience in Research Top FMCG Company. Previous experience of working at both agency and client side preferred **but not a must**.**
- Strong in understanding of brand fundamentals such as segmentations, equity pyramid and product and pricing and ability to develop research hypotheses on business issues.
- Experience and familiarity with online research tools
- Familiarity with Nielsen Retail Measurement & Kantar Household Panel measures would be an added advantage.

**Required Skills/ Ability -**
- Proven ability to integrate research data/ consumer insight knowledge to drive business planning and decisions.
- Good Understanding of marketing strategy (positioning, advertising, NPD) and its implementation.
- Communicate & Collaborate effectively with multi-cultural, multi-location organization both in regional teams as well as local country teams.
- Ability to work with large amount of market and consumer data and drive analytics for consumer insights team.
- Should be very comfortable with making PowerPoint presentations based on synthesis of data and hypotheses setting.
- Should be able to work with multiple vendors and agency partners in different countries to ensure quality standards and best practices are consistently applied.
- Operating with Discipline i.e. ability to deliver as per agreed timelines & standards.
- Newer data tools like PowerBI/ Tableau is not a must but an advantage.

**Global VISA and Relocation Specifications**:
**Primary Location**: Malaysia - Petaling Jaya

**Additional Locations**:
**Worker Type**: Employee

**Worker Sub-Type**: Regular

**Time Type**: Full time

  • Market Research Analyst Lead

    7 days ago

    Petaling Jaya, Selangor, Malaysia CARSOME Full time

    About the RoleWe are seeking a highly motivated Market Research Analyst Lead to join our team at CARSOME. The successful candidate will be responsible for leading customer experience projects from inception to completion, developing project plans, schedules, and budgets, and monitoring progress against milestones.This individual will work closely with...

  • Digital Processor Research Analyst

    7 days ago

    Petaling Jaya, Selangor, Malaysia Informa Group Plc. Full time

    Informa TechTarget is a global leader in business-to-business events, digital services, and academic research. We are seeking a highly skilled Digital Processor Research Analyst to join our team of experts in the fast-growing semiconductor market.About the RoleThis is an exciting opportunity for a motivated individual with a passion for data analysis and...

  • Principal Rwe Research Analyst

    2 weeks ago

    Petaling Jaya, Malaysia Novartis Full time

    387381BR **Principal RWE Research Analyst**: Malaysia **About the role** Location: #LI-Hybrid About this role: The Principal Real World Evidence (RWE) Research Analyst is responsible for the scientific and methodological aspects of all RWE projects as well as providing guidance for other members of the team. **Your Responsibilities**: Your...

  • Senior Research Analyst, Semiconductors

    7 days ago

    Petaling Jaya, Selangor, Malaysia Informa Group Plc. Full time

    Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster...

  • Corporate Research Analyst

    2 weeks ago

    Petaling Jaya, Selangor, Malaysia iWISERS Full time

    We are seeking a Corporate Insights Analyst to join our team. In this role, you will analyze data to provide actionable insights for our clients, working closely with a variety of clients from different levels and regions.Main ResponsibilitiesIdentify key performance indicators for clients.Develop data-driven solutions for clients.Communicate complex data...

  • Principal Rwe Research Analyst

    3 days ago

    Petaling Jaya, Malaysia Novartis Full time

    395165BR **Principal RWE Research Analyst (Japanese/Mandarin Speaker)**: Malaysia **About the role** Location: #LI-Hybrid About this role: The Principal Real World Evidence (RWE) Research Analyst is responsible for the scientific and methodological aspects of all RWE projects as well as providing guidance for other members of the team. **Your...

  • Business Analyst, Client Services

    1 week ago

    Petaling Jaya, Malaysia INTRACK MARKET SERVICES SDN BHD Full time

    Job Description: - Managing company projects/business tracking system - To handle analysis, understand and respond to questions on content, basic data issues/questions, report generation, etc. - Delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications -...

  • Business Analyst

    6 days ago

    Petaling Jaya, Selangor, Malaysia Roar Point Sdn Bhd Full time

    Business Analyst - MarketingWe are seeking a detail-oriented Business Analyst - Marketing to join our team at Roar Point Sdn Bhd. In this role, you will analyze market trends and provide insights to inform marketing strategies and tactics.You will work closely with cross-functional teams to develop and implement marketing plans that drive business growth and...

  • Market Research Specialist

    8 hours ago

    Petaling Jaya, Malaysia ZF ASIA PACIFIC PTE LTD Full time

    To strengthen our market intelligence team in the region APAC, we are looking for a market data analyst / market research specialist with focus towards the Automotive Aftermarket. Your research focus will be around the strong growing markets in ASEAN, but you will also support other global and regional APAC activities. Your role: - Identification of market...

  • Market Research Professional

    2 weeks ago

    Petaling Jaya, Selangor, Malaysia IQVIA Argentina Full time

    Consultant Job SummaryIQVIA Argentina is seeking a highly skilled Consultant to join their Primary Intelligence team. As a Consultant, you will be responsible for delivering comprehensive market insights to our clients in the healthcare industry.Job ResponsibilitiesClient Relationships: Develop strong relationships with clients through effective...

  • Marketing Analyst

    2 days ago

    Petaling Jaya, Malaysia FUJIFILM Business Innovation Asia Pacific Pte. Ltd. Full time

    **Duties & Responsibilities** - Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality - Conduct what if analysis, identify, analyze, and interpret trends or patterns in external and internal business data using spreadsheet (Excel) or database queries models. - Evaluates...

  • Market Research Professional

    2 days ago

    Petaling Jaya, Selangor, Malaysia NielsenIQ Full time

    Job OverviewAs a Research Executive at NielsenIQ, you will play a crucial role in managing research projects from start to finish. This involves supporting the Senior Manager on research design, analysis, and reporting, as well as presenting findings to clients.We offer a comprehensive training program that equips you with the best-in-market research skills...

  • Marketing and Research Professional

    2 weeks ago

    Petaling Jaya, Selangor, Malaysia Rieckermann Full time

    The successful candidate will possess a Bachelor's degree in Business, Marketing, Economics, or a relevant field, along with 1-3 years of experience in market research or a related analytical role. Experience in pharmaceutical, petrochemical, packaging, or food processing is an added advantage.The ideal candidate will have a deep understanding of B2B sales...

  • Investigation Researcher

    1 week ago

    Petaling Jaya, Selangor, Malaysia Integrity Full time

    **About the Role:**We are currently searching for an Analyst in the Business Investigation & Compliance (BIC) department. As an Analyst, you will be responsible for carrying out reputational due diligence, background checks, and investigative research. This role requires strong analytical skills, attention to detail, and excellent written communication...

  • Market Research Associate

    2 weeks ago

    Petaling Jaya, Selangor, Malaysia IQVIA Argentina Full time

    Company OverviewIQVIA Argentina is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population...

  • Consulting Associate

    7 days ago

    Petaling Jaya, Malaysia Frost & Sullivan Full time

    Overview: **Responsibilities**: - Project Fulfilment for market reports that will support Initial Public Offering and Growth Consulting engagements - Collect a wide range of research data from various secondary sources and primary interviews with industry stakeholders - Overcome roadblocks in data gathering by identifying alternative sources and approaches...

  • Data Research Analyst

    6 days ago

    Petaling Jaya, Malaysia MOH Pharmaceutical Technologies Sdn Bhd Full time

    **Responsibilities**: - Perform literature review and ingredients sourcing. - Execute research project and product analysis. - Compile experiment data and evaluate the test results. - Summarise research findings and present to supervisors. - Ensure proper documentation of research activities, experiment data and test results. - Manage laboratory inventory...

  • Qualitative Analyst

    3 weeks ago

    Petaling Jaya, Selangor, Malaysia Integrity Full time

    We are currently searching for an Analyst in the Business Investigation & Compliance (BIC) department.As Analyst, you will be responsible for carrying out reputational due diligence, background checks and investigative research by conducting desktop searches and source inquiries as well as coordinating with field researchers and other specialists. The...

  • Consulting Analyst

    2 weeks ago

    Petaling Jaya, Malaysia Frost & Sullivan Full time

    About the Team: Analyst does the basic market research in Growth Advisory function. Understanding competitors and competitive advantage Overview: "Deliver background research & analysis on client projects. Key objective at this stage is to develop as good analysis & critical thinking skills. Should also imbibe the core values of the organisation & integrate...

  • Market Research Specialist

    2 weeks ago

    Petaling Jaya, Malaysia ZOM-IN Full time

    **The day-to-day activities**: - Extract, clean-up and analyze data from system for management - Coordinate and generate reports and updates for the sales team and higher management - Research for new leads in the Singapore market across our business verticals - Ad-hoc administrative tasks as assigned by team lead - 3 to 5 years relevant working...