Marketing Manager

Are you looking to level up your career and make an impact. Challenging work. High level of responsibility. Hybrid working conditions. That is the starting point for a career at FrieslandCampina. We are looking for a Marketing Manager with an exceptional entrepreneurial nature and go-getter mentality to join us.

With a ‘GM mindset’, lead development and execution of data-driven Brand Plans focused on clearly identified Hero SKUs, to drive brand penetration and profitable volume (growth) of assigned brand(s). Align and integrate with Customer & Channel plans from sales and work closely with Channel and Category Development to execute physical availability plans.

What we ask
- Bachelor or master degree in relevant area.
- 10+ years of relevant work experience.
- Medical Marketing experience preferred.
- Strong change & stakeholder management skills.
- Experience in working in a global organization.
- You take responsibility for your work and are continuously looking for new opportunities to improve and innovate.
- You are hands-on and approach challenges with a “Can do” mentality.

What we offer
- Unique company culture of Dutch heritage and international presence
- Competitive bonus scheme, flexible working hours, and the ability to work from home.
- Diverse training and mentoring programs to help you grow on your own professional journey
- A friendly and informal working environment
- Autonomy and trust to create longer term impact that helps bring better nutrition to the world
- Vacancy description
- Lead development of data-driven Brand Plans (covering all brand scalers) for assigned brand(s), with Brand team. Align and integrate with Customer & Channel Plans from Sales team. Translate into detailed 12Q plan, incl. budget and initiatives. Run execution drumbeat and deliver on 12Q plans.
- Lead Brand Strategy development via defining brand identity and mentality and translate them into clear brand book guidelines.
- Drive mental availability for assigned brand(s) through consistent story telling (in line with purposeful brand propeller) over time (across categories, if relevant) and across consumer journey: With consistent reach & repeat and the right media mix (ATL/BTL, traditional vs digital/social media), tailored to brand scale (insurgent vs at-scale) and covering all relevant consumer touch points, taking corrective actions based on insights (incl. feedback from trade).
- Create relevant portfolio for assigned brand based on data: Identifying Hero SKUs for priority channels/regions/customers (strategically managing PL); Identifying right price/pack architecture (OBPPC) based on priority consideration sets (repertoires) in priority channels; Monitor trends & consumer preferences (based on repertoires) to drive barrier-breaking renovations and innovation.
- Drive physical availability by developing Consumer Activation Plans (PoS materials, shelf-layout, activity planning) for assigned brand(s) in all relevant outlets and online (in line with channel strategy), working closely with Channel & Category Development team who lead execution: Drive perfect visibility by setting perfect-store guidelines to ensure brands/Hero SKUs are easy to find and buy; Develop penetration-building promo strategy (incl. budget, frequency, calendar and impact on forecast) and invest in promotions that have a positive ROPI.
- Build digital consumer journeys in consultation with DMI team that reach relevant audiences, leveraging own media and digital content platforms (e.g. websites, apps, mobile).
- Closely monitor key marketing KPIs (incl. competitor pricing, promo & shelf stand-out) to mobilize real time adaptations to brand plans.
- Manage brand P&L (incl. marketing budget) and allocate budget strategically across formats/categories.
- Participate in key commercial planning meetings with sales team and other stakeholders to ensure alignment.
- Grow and develop excellent Brand Managers.