Content Creator

2 days ago

Bangi, Malaysia NF MULTI RESOURCES (Loyang World) Full time

**Company Overview**:
Loyang World is a premier online platform specializing in high-quality baking ware molds for home bakers, professional pastry chefs, and culinary enthusiasts. With extensive experience in the baking industry, we have developed a diverse line of baking and culinary products, including baking tools, accessories, and food packaging. Since 2020, our products have consistently met the superior quality and functionality needs of our customers.

**Responsibilities**:

- Develop and manage **monthly content calendars** aligned with marketing campaigns, product launches, and live schedules.
- Conduct **trend research, competitor analysis, and keyword research** to inform content strategies.
- **Plan, shoot, and edit**, including videos, product photos, and lifestyle visuals.
- Create **product-focused and brand-related content** such as tutorials, demos, comparison videos, baking hacks, UGC-style videos, and POV content.
- Write **captions, hooks, and call-to-actions (CTAs)** that drive engagement and conversions.
- Edit videos and visuals using tools such as **CapCut, Canva, or similar software**.
- Schedule and publish content across **TikTok, Shopee, Instagram,** and other platforms based on the approved content calendar.
- Monitor **content performance metrics** and propose data-driven improvements.
- Collaborate with the **Marketing and Live Host teams** to create content that supports live traffic and sales initiatives.
- **Engage with audiences** by responding to comments, messages, and inquiries promptly.
- Optimize content formats and performance according to each platform’s best practices.
- Ensure all content follows the brand’s tone, visual identity, and messaging guidelines.

**Requirements**:

- **Diploma/Degree** in Marketing, Communications, Multimedia, Creative Production, Journalism, or a related field.
- **2-3 years of proven experience** as a Content Creator, Social Media Executive, Video Editor, or similar role (must have a **portfolio of TikTok or short-form video content**)
- Proficient in **video editing tools** (CapCut, VN, Adobe Premiere Pro, Canva, etc.).
- Strong understanding of **TikTok, Shopee, and Instagram Reels** trends and content strategies.
- Comfortable **appearing on camera** and presenting products in video format.
- Basic filming skills including **framing, lighting, and audio setup** (mobile or camera).
- Excellent **copywriting skills** for crafting captions, hooks, and CTAs.
- Creative thinker with a passion for storytelling and content innovation.
- Able to meet daily content output and deadlines in a fast-paced environment.
- Strong communication, collaboration, and organizational skills.
- Able to work **independently and as part of a team**.

**Other Employee's Benefits**:

- Kumpulan Wang Simpanan Pekerja (KWSP/EPF)
- Pertubuhan Keselamatan Sosial (PERKESO/SOCSO)
- Employment Insurance System (EIS)
- Full Attendance Allowance
- Training Provided
- Professional Development Opportunities

Pay: RM2,500.00 - RM2,800.00 per month

**Benefits**:

- Free parking
- Maternity leave
- Opportunities for promotion
- Professional development

**Experience**:

- Content Creating: 1 year (required)

Work Location: In person

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