Local Store Marketing Manger/store Manager
6 days ago
**Duties & Responsibilities**:
1. Marketing Strategy Development: a. Collaborate with cross-functional teams to create comprehensive marketing plans to achieve business objectives. b. Identify market trends, consumer insights, and competitive intelligence to inform marketing strategies. c. Create and execute marketing plans that align with the overall brand strategy and business goals. d. Manage creative development process for relevant campaigns which includes coordination with in-house designer and external agencies.
2. Local Store Marketing (LSM): a. Develop and oversee LSM initiatives to drive traffic to individual Burger King outlets. b. Work closely with Operations team, landlords, franchisees and localized partners to execute local promotions, events, and community engagement activities. c. Initiate, execute, measure and analyze local store traffic drivers, for example, flyer distribution, bounceback initiatives and more. d. Drive and support kiosk ordering platform adoption e. Develop and push for upsell strategies and implementation at store level f. Management of store level displays (POS materials) and coordinating rollouts on time and within budget for all marketing campaigns g. Responsible for customer experience at store level h. Monitoring and managing costs and maximising ROI for all retail investments i. May require outstation travel to local stores for monitoring and understanding of local audience behavior.
3. New Store Expansion: a. Develop and implement marketing strategies for new store openings, including pre-launch, launch, and post-launch activities. b. Analyze industry trends and identify growth areas for new restaurant openings.
Requirement:
1. Bachelor's degree in marketing, business administration, or a related field; advanced degree or professional certifications are a plus.
2. Minimum 3 years experience’ in retail marketing. Prior team leadership experience is an added advantage.
3. Strong analytical abilities and data-driven decision-making.
4. Proficiency in local market dynamics and consumer behavior.
5. Excellent communication and negotiation skills.
6. Ability to work in a fast-paced environment.
7. Passion for creativity and innovation.
Pay: RM4,000.00 - RM5,000.00 per month
Work Location: In person
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