Assistant Manager, SEO Content

**TITLE** Assistant Manager, SEO Content
**DEPARTMENT** Earned Media
**DIVISION** NP Digital - Malaysia
**LOCATION**Hybrid - Malaysia

**ABOUT OUR COMPANY**

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

SearchGuru, a division of NP Digital, provides search marketing services in Malaysia, Singapore and Hong Kong with over 130 marketing experts, arguably making it the largest performance marketing agency in Southeast Asia, working with the top brands.

Our strength comes from our diverse specialists who go above and beyond to execute effective strategies that marry creative and media. We are SearchGuru because we’re searching for knowledge — knowledge that allows us to be better performance marketers to benefit our clients.

**ABOUT THE OPPORTUNITY**

SEO Assistant Content Managers work with Account teams, Creative teams, and Performance Marketing Specialists to drive not only daily account responsibilities associated with Google Search Console, Bing Webmaster Tools, and Google Analytics, and using third-party SEO tools such as Yoast, SEMRush, and Screaming Frog, but important business outcomes for SearchGuru clients.

**ABOUT THE RESPONSIBILITIES**

Reporting to the SEO Director, the SEO Assistant Content Manager will be responsible for determining and executing best in class SEO strategies, perform SEO audits and drive the implementation roadmap of on-page, technical & off-page optimisation, to drive key business outcomes for clients.

Responsibilities include but are not limited to:

- Inspire and lead an agile team of content specialists
- Review the team’s workload and department SOPs regularly alongside other managers
- Innovate and pilot new SEO content ideas and aspire to turn them into our company’s services
- Audit your client’s website based on SEO content’s best practices, and drive insights that can help them grow
- Run and manage the accounts under your care with excellence, maintaining work quality and client satisfaction levels to ensure project renewal
- Enable the sales team to acquire more clients through out-of-the-box content ideas and proposals
- Manage resources based on internal team’s capacity with cost and profitability in mind.
- Create content calendars while taking into account SEO best practices such as high-intent keywords and trends
- Research, write, edit and produce website content such as blog articles, footer content, product description page (PDP) content and product listing page (PLP) content.
- Produce content frameworks that are thorough and easy to digest
- Utilise market insights and tools like Google Search Console (GSC) and Google Analytics (GA) to develop SEO content strategies. It should also cater to the client’s brand objectives, various branding needs, and improvement areas.
- Utilise said strategies to support SEO specialists in achieving SEO goals such as organic traffic and keyword ranking improvement.
- Prepare and present monthly reports and business reviews for your clients that entail content performance numbers and more
- Able to adapt writing style to various industries, including technical ones such as medical, manufacturing, property, investment, music, science and engineering etc.
- Manage freelance writers and perform quality checks on outsourced tasks.

**ABOUT YOU**
- Someone with a proven track record of writing, editing, and leading a team
- At least 4 years of experience in writing for digital
- Great interpersonal skills
- High-level attention to detail and ability to multitask
- Experience in improving the quality of SEO campaigns
- Experience in developing and designing processes
- Experience in pitching ideas to clients
- Excellent planning and organisational skills
- Ability to critically assess situations to come up with solutions
- Ability to oversee and guide a group of writers
- Possess competitive knowledge of SEO-friendly content
- Strong command of any additional language (BM, Mandarin etc.) is a huge plus.

Those who are shortlisted will be required to submit a copy of their writing portfolio.

**ABOUT YOUR GROWTH**

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