International Marketing

16 hours ago

Petaling Jaya, Malaysia International College of Creative Arts Technology (CATS College) Full time

**Duties include but will not be limited to the following**:

- Develop specialist international market knowledge from internal and external sources, advising key stakeholders of the best marketing approaches to promote the College and specific programmes to strategic global target markets.
- Liaise closely with the marketing team ensuring international is present across all key projects, content creation, initiatives, and future thinking.
- Build strong relationships with international recruitment agents to encourage conversion through marketing activities.
- Analyse and track implemented campaigns, adjusting in real time, and proposing new approaches for future recruitment cycles.
- Undertake market research and produce country and market analysis and competitor level comparison and analysis.
- Undertaking student interviews to assess and advise on admission potential.
- Provide support, admission related information updates, and training to appointed international recruitment agents, ensuring they are kept abreast of key developments and close working relationships are always maintained.
- Advice potential applicants of the academic and financial requirements for study at the college.
- Monitor developments and changes across the international student recruitment landscape, and to disseminate market updates to relevant stakeholders.
- Network with relevant external organisations such as EMGS and other councils overseas, to help keep abreast of developments across the sector and the wider global recruitment landscape.
- To play an active and integral role of liaising with EMGS and KDN and ensuring strict adherence to their requirements.
- To ensure all enquiries collected are input into the College’s system.
- Provide support for all marketing and student recruitment team’s activities.
- Liaise with the College’s student recruitment agents and their representatives, including processing requests for commission and ensuring agent offices have up to date marketing materials.
- Monitor the outcomes of digital campaigns and provide summaries for the marketing and student recruitment team.
- Oversees and performs the duties associated with events if needed, including executing the set-up plan in a timely manner, breakdowns are completed on schedule with spaces returned to normal state.
- Other duties as reasonably assigned by the management.

**Desired Skills & Qualifications**:

- Minimum 2-3 years of working experience in product marketing and student recruitment, preferably working with international markets.
- Evidence of strong communication skills and proven ability to engage with various stakeholders.
- Confident, proactive, sales driven and result oriented.
- Knowledge and experience in international student recruitment will be an added advantage.
- Sound knowledge of global marketing techniques, and regional characteristics of particular geographical regions will be an added advantage.
- Ability to manage multiple projects at once and keep key stakeholders regularly updated on progress.
- Mature with excellent spoken and written English and Malay. Additional spoken language would be an advantage.
- Strong organizational skills and demonstrated ability to meet deadlines and targets.
- Willing to travel and work extended hours when required.
- Independent and able to work with minimum supervision.

Pay: RM1,464.24 - RM5,724.04 per month

**Benefits**:

- Additional leave
- Dental insurance
- Maternity leave
- Opportunities for promotion
- Professional development

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